Blog: Why Italy is right on olive oil
Dean Best | 4 March 2008
The Italians like a good debate – the tumultuous scenes in the country’s legislature in recent years is testimony to that.
And when it comes to food, there are fewer races more passionate than the Italians.
Right now, it’s olive oil – and the perceived heavy-handedness from the EU – that’s stirring growers throughout Italy into a frenzy.
The European Commission has written to the Italian government to complain about rules obliging olive oil producers to state the source of their olives on bottles.
Brussels says Italy’s rules on olive oil breaks EU law, which only permits a voluntary labelling system.
However, the Italians believe – with some justification – that their system has helped combat fraud in the sector and gives consumers greater awareness of what they are buying.
“I think it is legitimate that when you buy oil from Umbria, you want the olives to come from Umbria,” one Italian journalist wrote last week. "But Brussels couldn't care less about that. For them, it's good enough for the olives to be European, Europeanised olives."
With Spain breathing down Italy’s necks in the race to be the world’s largest exporter of olive oil, it is little wonder that the Italians are concerned about preserving the USP of their products and promoting quality.
And, if Italy’s winegrowers have to state where their grapes come from, why shouldn’t olive oil growers?
We hear a lot in the food industry about two interconnected trends: and social media and “foodie” culture....
Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....
Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...
The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....
- General Mills on Q1, innovation, margins
- Interview: Mondelez's outlook for China
- Aryzta FY results, outlook for 2017 - 6 takeaways
- Interview: Mondelez eyes sweet success in China
- Why Danone is withdrawing Dumex from Vietnam
- ConAgra acquires Frontera Foods' "gourmet" brands
- Nestle revamps foodservice arm
- Nestle launches Nesquik Protein Plus for adults
- Investors urge company action on meat production
- Nature’s Path takes majority stake in Gorilly Good
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Global Chocolate Confectionery Overview: Challenges, Opportunities and Risks
- Redefining Snacks: From Conventional Snacks to Snack Replacements
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review
- Global Foodservice Market 2016-2020