Why private label is no longer an ambulance-chaser

By: Dean Best - 2 June 2010 15:20

The growth of own label in the US has been a notable feature of the last 12-18 months as cash-strapped shoppers plumped for cheaper retailer brands.

However, private label was already showing signs of gaining traction in the US before the downturn and, writes our contributing editor Ben Cooper this week, the sector stands to continue to grow even as the economy recovers.

Dean Foods, the largest dairy processor in the US, has seen fierce competition from own label hit its profits and any brand owner should be watching developments with interest.