Blog: Why Sainsbury's needs to show its green credentials
Dean Best | 27 September 2007
Maybe Sainsbury’s has had a lot on its plate recently but it is about time it started to shout more about its initiatives on the environment and on more “ethical” issues.
Of course, the debate over how much environmental and sustainability issues influence the purchasing decisions of UK shoppers is a live one. Nevertheless, Sainsbury’s needs to demonstrate it is playing an active role in issues like fairtrade and the use of additives in food; the company has been playing such a role, it just hasn't shouted about it.
After all, the average Sainsbury shopper is relatively more affluent to those shopping at its UK rivals and there is a well-established link between higher disposable income and stronger interest in “green” issues.
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