Blog: Dean BestWhy Sainsbury's needs to show its green credentials

Dean Best | 27 September 2007

Maybe Sainsbury’s has had a lot on its plate recently but it is about time it started to shout more about its initiatives on the environment and on more “ethical” issues.

The likes of Tesco (with its “green” institute) and Marks & Spencer (Plan A) seem to have stolen a march in the battle among UK retailers to win over more environmentally-aware consumers.

Of course, the debate over how much environmental and sustainability issues influence the purchasing decisions of UK shoppers is a live one. Nevertheless, Sainsbury’s needs to demonstrate it is playing an active role in issues like fairtrade and the use of additives in food; the company has been playing such a role, it just hasn't shouted about it.

After all, the average Sainsbury shopper is relatively more affluent to those shopping at its UK rivals and there is a well-established link between higher disposable income and stronger interest in “green” issues.


BLOG

Consumers are cooking for social media - and how brands can capitalise

We hear a lot in the food industry about two interconnected trends: and social media and “foodie” culture....

BLOG

Nestle announces changes to senior team with new CEO on horizon

Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....

BLOG

Blue Bell Creameries involved in another safety scare

Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...

BLOG

Hain Celestial's Orchard House deal waved through

The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....

just-food homepage



Forgot your password?