Blog: Dean BestWill Easter treats sweeten tough times?

Dean Best | 9 April 2009

With the key Easter trading period upon us, many in the food sector will be watching chocolate sales for an indication of just how deep the global financial crisis is.

Early reports are mixed – with headlines from the US to Australia and South Africa hailing bumper Easter sales, while the UK and other parts of Europe seem to have hit a more downbeat note.

In recent years, growth in the premium chocolate sector had outpaced the overall market. But the expansion of premium sales has been slowed by the recession. 

While the chocolate category was initially hailed as “recession proof”, as the downturn intensified over the first three months of this year, it became clear that although consumers are continuing to buy chocolate, they are increasingly turning away from more expensive premium products.

This has benefitted the likes of Cadbury and Nestlé and left upmarket rivals struggling.

Indeed, only last week Lindt & Sprungli warned that it is likely to see a drop in full-year earnings. The company will certainly be hoping that sales of its iconic Easter bunny hold up and that consumers continue to buy premium “special occasion” chocolate.
 
The question on everyone’s lips then is whether consumers will continue to shell out on Easter eggs.

I for one will be tucking into some Easter treats this long weekend. just-food will be closed for business from tomorrow (10 April) but we’ll be back at our desks, refreshed and rearing to go, on Tuesday.

For all of you who will be taking a break over Easter – enjoy.

Katy Humphries, deputy editor


BLOG

Nestle announces changes to senior team with new CEO on horizon

Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....

BLOG

Blue Bell Creameries involved in another safety scare

Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...

BLOG

Hain Celestial's Orchard House deal waved through

The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....

BLOG

Hershey's unusual move to share sales data

Hershey made an unusual announcement today (20 September), sharing its own sales data for the last four weeks to assuage any possible investor concern over figures released by Nielsen....

just-food homepage



Forgot your password?