Blog: Dean BestWill Inter Link thrive under new owners?

Dean Best | 20 July 2007

And so, the saga at UK bakery group Inter Link Foods took its latest twist today (20 July).

The company went into administration and was promptly sold to McCambridge, the Irish food group and long-time suitor.

Jeremy Hamer, Inter Link’s now ex-chairman, told us earlier that the ailing firm would get “a new lease of life” under new management.

Hamer had been at Inter Link for nine years and, alongside recently-appointed chief executive Ian Croxford, had worked hard to revive the business, which in recent months has issued profit warnings and seen sales slump.

As such, one should expect Hamer to want to see the company succeed under its new owners. Nevertheless, the path to recovery will not be an easy one. Inter Link is not a broken business but McCambridge does have some obstacles to climb to get Inter Link on a firmer footing.

There’s the question of whether McCambridge can enjoy sustained growth from the Inter Link business, which produces a range of branded, licensed and private-label cake and pastry products. With more UK consumers looking for a balanced diet and healthier products, can Inter Link bounce back, especially in what is an ultra-competitive sector?

Inter Link is an important own-label supplier in the UK but with the country’s supermarkets putting ever-more pressure on suppliers in terms of costs – and with fierce competition from its branded rivals – today’s news could be a false sign of promise for the company.


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