Blog: Woolworths pushes healthy eating with free fruit for kids
Hannah Abdulla | 30 November 2015
Woolworths is offering free fruit for children
As global focus centres on childhood obesity and food-related illnesses, Australian retailer Woolworths Ltd has devised one way to get children to reach for a healthier snack over junk: give it to them for free.
From today (30 November) Woolworths Australia is offering children free fruit and veg when parents are shopping in-store.
Kids will be encouraged to grab fruit such as mandarins, apples and bananas and enjoy it while their parent or carer shops.
The retailer said the move was part of an effort to help children eat their recommended two serves of fruit a day and is part of its commitment "to inspire a healthier Australia".
It follows trials in selected stores across South Australia.
Brad Banducci, MD of Woolworths' food group, said: "Free Fruit for Kids is not only a great way to encourage healthy eating habits but also an easy way to keep the little ones occupied whilst shopping. We know that a trip to the supermarket can be a busy time and the free fruit initiative is just one way we are hoping to give parents and carers a helping hand."
According to research published last year in medical journal The Lancet, almost a quarter of Australia's children and 63% of the adult population is overweight.
In an interview with ABC Australia, Obesity Policy Coalition spokeswoman Jane Martin says obesity is an issue that governments can tackle in a number of ways.
"[It's about] looking at encouraging smaller serving sizes, having social marketing campaigns that give education to people and help put it on the individual's agenda, and in an environment where it pushes people to make healthier choices and be more active."
The BBC turned to just-food today for insight on the price dispute between Tesco and Unilever....
Just weeks after buying UK turkey processor Bernard Matthews from administration, food tycoon Ranjit Boparan has struck a similar deal....
The Gulf is emerging as one to watch for the gluten-free sector. In just-food's series of spotlights on the next five markets manufacturers should target, John Shepherd looks at the gluten-free market...
Shares in Tyson Foods slumped on Friday, closing down almost 9% after an analyst claimed a lawsuit facing the company could hit the US meat titan....
- It won't just be Unilever to push for Brexit hikes
- Danone's Q3 sales - what the analysts say
- Interview: UK trade body on Brexit's policy impact
- Interview: UK trade body on the impact of Brexit
- Future trends in natural food to go mainstream
- PepsiCo sets 2025 nutrition, sustainability goals
- Nestle lowers outlook on "softer environment"
- China "transition" drags on Danone Q3
- UK announces "action plan" to drive food exports
- France eyes leading role in proteins
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Omega-3 in Food and Beverage:Time for a Reboot?
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review
- Bakery (UK) - Industry Report
- Redefining Snacks: From Conventional Snacks to Snack Replacements