Blog: Woolworths pushes healthy eating with free fruit for kids
Hannah Abdulla | 30 November 2015
Woolworths is offering free fruit for children
As global focus centres on childhood obesity and food-related illnesses, Australian retailer Woolworths Ltd has devised one way to get children to reach for a healthier snack over junk: give it to them for free.
From today (30 November) Woolworths Australia is offering children free fruit and veg when parents are shopping in-store.
Kids will be encouraged to grab fruit such as mandarins, apples and bananas and enjoy it while their parent or carer shops.
The retailer said the move was part of an effort to help children eat their recommended two serves of fruit a day and is part of its commitment "to inspire a healthier Australia".
It follows trials in selected stores across South Australia.
Brad Banducci, MD of Woolworths' food group, said: "Free Fruit for Kids is not only a great way to encourage healthy eating habits but also an easy way to keep the little ones occupied whilst shopping. We know that a trip to the supermarket can be a busy time and the free fruit initiative is just one way we are hoping to give parents and carers a helping hand."
According to research published last year in medical journal The Lancet, almost a quarter of Australia's children and 63% of the adult population is overweight.
In an interview with ABC Australia, Obesity Policy Coalition spokeswoman Jane Martin says obesity is an issue that governments can tackle in a number of ways.
"[It's about] looking at encouraging smaller serving sizes, having social marketing campaigns that give education to people and help put it on the individual's agenda, and in an environment where it pushes people to make healthier choices and be more active."
The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....
Hershey made an unusual announcement today (20 September), sharing its own sales data for the last four weeks to assuage any possible investor concern over figures released by Nielsen....
As the UK starts to ponder what kind of a relationship it wants with the European Union post-Brexit, EU leaders have been lining up to warn that Britain will not be allowed to "cherry pick" deals and ...
BrightFarms has secured US$30.1m in financing to "dramatically expand" the markets it can reach with its locally grown produce. ...
Low food prices continue to hold back inflation rates in the UK as the supermarket price war continues in the face of rising import costs. ...
- Interview: Mondelez eyes sweet success in China
- The benefits of engaging staff in sustainability
- How food companies involve staff in sustainability
- Why Danone is withdrawing Dumex from Vietnam
- Why May's Brexit comments give reason for optimism
- 2 Sisters chief Boparan buys Bernard Matthews
- Fonterra says value-added strategy paying off
- B&G Foods acquires ABF's US spice business
- General Mills profit falls as sales disappoint
- Bernard Matthews pensions scheme under review
- Global Chocolate Confectionery Overview: Challenges, Opportunities and Risks
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Global Foodservice Market 2016-2020
- Global Food and Drinks Closures: Performance and Opportunities
- Fast Food Restaurants in the US - Industry Market Research Report