Blog: Wrap rage

Catherine Sleep | 4 February 2004

Tough packaging is causing consumers problems, in particular the elderly, and it’s the food industry that’s coming in for the most flak as reports of ‘wrap rage’ increase.

71% of readers polled by a magazine for the over-50s said that they had hurt themselves as they struggled to open food packaging. Shrink-wrapped cheese, meat and fish tins, plastic tops on ready meals, jars, ring-pull cans and biscuits were all cited as potentially hazardous to open.

Kind of bizarre if packaging designed to protect food products is actually hurting the consumers who buy it.

Wrap rage


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