Blog: You can lead a horse to water…

Catherine Sleep | 15 April 2004

… but you can’t make it drink. Equally, you can present consumers with healthy food options, but you can’t make them eat them. This was never truer than where kids are concerned, as a pilot scheme in northern England has discovered.

One of the more forward-thinking UK City Councils, in Hull, recently introduced healthier menus in the city’s 79 primary schools. That means kids aged five to 11, for our non-UK readers. Hot dogs, fish fingers and the like were replaced with more nutritious choices such as macaroni bake or turkey curry. Four weeks later school dinner take-up was down by nearly a quarter. Kind of a kick in the teeth for the pioneering scheme, let’s hope they find ways to tweak the menu so that kids like it.

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