The news today that a TV ad for Danone's Actimel yoghurt has been banned by the UK’s advertising watchdog provides a further example of the controversy that has dogged the probiotics sector. Ben Cooper reports on a market that has somehow managed to attract growth and scepticism in equal measure. |
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UK: Danone accused of false Actimel claims - Article (14th October 2009) A UK television advert for Danone’s Actimel yoghurt has been banned by the advertising watchdog over false claims that the product provides health benefits to children. Global market review of probiotics – forecasts to 2013 - Research (12th October 2009) Probiotics are the so-called ‘good bacteria’ which help to maintain a healthy balance of bacteria within the digestive system. The World Health Organization (WHO) defines probiotics as “live micro-organisms which, when consumed in adequate amounts, provide measurable health benefits”. EU: EFSA rejects probiotic health claims - Article (2nd October 2009) A number of health claims for ‘probiotic’ drinks and yoghurts have been rejected by Europe's food safety watchdog. The just-food interview, Hisashi Satoi, Yakult USA - Article (26th November 2007) Yakult, the probiotic yoghurt drink famed the world over, has just launched into the mainstream US market for the first time. In this month's just-food interview, Dean Best caught up with Hisashi Satoi, vice president for sales and marketing at Yakult USA, to find out how the Japanese brand is trying to win over consumers sceptical about the benefits of bacteria. |
