Webinar: What role do promotions have in frugal times?

This event took place on July 3, 2012 at 2pm UK / 9am US / 3pm EUR /10pm HKT

just-food's latest webinar brings in executive vice president of the International Consulting Group at SymphonyIRI, Rod Street, to discuss a new report from the FMCG analysis firm on trade promotions.

Symphony IRI LogoRod Street will outline the key findings of a SymphonyIRI report on pricing and promotions in Europe. The research analyses how consumer behaviour in the toughest economic conditions for a generation has affected trade promotions. 

The webinar will answer key questions including:

  • Is the role of promotions changing?
  • Are shoppers still seduced by "buy two get three" offers when they need to control their spending? 
  • Are EDLP approaches likely to grow as a response to thrifty consumers or does the excitement of the promotion still animate POS and enrich a retailer's offer?


After Rod Street introduces the report, he will discuss its conclusions with just-food managing editor Dean Best. 

Finally, the webinar as always will include a Q&A session, giving you the chance to get involved.

Download the presentation slides for the Confidence Survey

Download the Price and Promotion report here


Welcome to the home of food information, insight & intelligence

Not a member? Join here