The global baby food market for feeding babies is anything but child's play. In the UK the market is worth over £350 million, while in the US the market for baby food is worth US$3.93 billion. Then there are the baby milks and infant formulae, which make up comparably large figures. Worldwide, the baby food market was estimated to be worth £9 billion in 1997 (about US$14 billion), and growing. The chart below illustrates the baby food markets worldwide, by value.