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July 1, 2004

BRIEFING: A global review of vegetarian markets and industry issues

Despite the considerable growth in their numbers, true vegetarians remain a minority. But this is to miss the point. The real growth sector is in providing a meat-free alternative to those consumers who are eating a lot less meat (especially red meat) as part of a “healthier” diet. While animal welfare concerns have moved up the news agenda, human beings are still basically selfish and the weekly diet of news horror stories regarding our food – BSE, nvCJD, e-coli, foot and mouth disease and cancer-causing farmed salmon to name just a few – has led many consumers to consider the alternatives. This exclusive briefing assess the key markets for vegetarian food and some of the major issues affecting the sector.

July 2004 management briefing

Despite the considerable growth in their numbers, true vegetarians remain a minority. But this is to miss the point. The real growth sector is in providing a meat-free alternative to those consumers who are eating a lot less meat (especially red meat) as part of a “healthier” diet. While animal welfare concerns have moved up the news agenda, human beings are still basically selfish and the weekly diet of news horror stories regarding our food – BSE, nvCJD, e-coli, foot and mouth disease and cancer-causing farmed salmon to name just a few – has led many consumers to consider the alternatives. This exclusive briefing assess the key markets for vegetarian food and some of the major issues affecting the sector.

Download this briefing here

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