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August 1, 2009

BRIEFING: Global market review of new product development strategies in the food and drink industry – forecasts to 2013

This month's briefing is a download of a complete just-food research report covering new product development. Embarking on the development of a new food brand can be time-consuming, expensive and disappointing. It can also be the best thing that has ever happened to a company/manager as it propels the business into rapid growth and profitability. Published for last year, this second edition study provides further insight into best practice NPD strategies in the fast-paced global food and drink market. The report focuses on trends, drivers, innovation and marketing in major regions and primary food categories around the world, providing market forecasts to 2013.

August 2009 management briefing

This month’s briefing is a download of a complete just-food research report covering new product development. Embarking on the development of a new food brand can be time-consuming, expensive and disappointing. It can also be the best thing that has ever happened to a company/manager as it propels the business into rapid growth and profitability. Published for last year, this second edition study provides further insight into best practice NPD strategies in the fast-paced global food and drink market. The report focuses on trends, drivers, innovation and marketing in major regions and primary food categories around the world, providing market forecasts to 2013.

Download this briefing here

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