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May 22, 2007

BRIEFING: The ‘magnificent seven’ food trends to 2013

While health, convenience and indulgence (dubbed 'the three megatrends') continue to dominate growth strategies within the global food industry, a number of emerging trends are also making a significant impact on communications, new product development (NPD) and consumers' purchasing habits. This just-food briefing offers insight and perspective on seven of the many food trends currently influencing manufacturers, retailers and consumers in the global marketplace, including functional foods, Über-convenience and ethnic influences.

May 2007 management briefing

While health, convenience and indulgence (dubbed ‘the three megatrends’) continue to dominate growth strategies within the global food industry, a number of emerging trends are also making a significant impact on communications, new product development (NPD) and consumers’ purchasing habits. This just-food briefing offers insight and perspective on seven of the many food trends currently influencing manufacturers, retailers and consumers in the global marketplace, including functional foods, Über-convenience and ethnic influences.

Download this briefing here

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