View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Analysis
February 5, 2007

BRIEFING: World cuisine: NPD and marketing trends to 2013

The rising popularity of world cuisine cannot be underestimated in today’s hugely competitive marketplace. Consumers are becoming more experimental with flavours and ingredients; they seek authentic products that taste great, and they expect to be able to purchase restaurant-quality dishes from their local supermarket or independent retailer. World cuisine is the answer to many of today’s consumer demands, and this briefing aims to address the drivers behind the strong growth witnessed in this market over the last few years. It considers new product development trends and strategies and predicts future market growth in key regions to 2013. As well as focusing on the already popular ready meals sector, just-food analyses the potential opportunities for non-traditional ethnic food categories such as desserts, snacking and confectionery.

February 2007 management briefing

The rising popularity of world cuisine cannot be underestimated in today’s hugely competitive marketplace. Consumers are becoming more experimental with flavours and ingredients; they seek authentic products that taste great, and they expect to be able to purchase restaurant-quality dishes from their local supermarket or independent retailer.

World cuisine is the answer to many of today’s consumer demands, and this briefing aims to address the drivers behind the strong growth witnessed in this market over the last few years. It considers new product development trends and strategies and predicts future market growth in key regions to 2013. As well as focusing on the already popular ready meals sector, just-food analyses the potential opportunities for non-traditional ethnic food categories such as desserts, snacking and confectionery.

Download this briefing here

Related Companies

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food