The announcement in March 1996 of research findings linking BSE to the human disease CJD (Creutzfeldt Jacob disease) marked the first in the series of highly publicised consumer health crises within the food industry. Following cases involving dioxin poisoned poultry and the safety issue over GMOs have exposed deficiencies in existing EU legislation that have led to a drive by the commission to rethink the necessary guidelines and legislation that will ensure the highest level of health protection for consumers.