Since the first products of GMO technology have been placed on the market -in particular in the food sector- major opposition has developed through environmental and consumer groups, bio-farming associations and super-market chains. As a consequence, the general public has little confidence in the industry and is suspicious of the technology. This situation has been exacerbated by the BSE crisis in the UK and more recently by the dioxin scare in Belgium and public trust has gradually been eroded.