In the second part of just-food's examination of PepsiCo's approach to sustainability, Ben Cooper looks at how the company communicates its sustainable business values to consumers, in particular through the launch of its new howwillwe.com microsite.
How does PepsiCo communicate sustainability to consumers?
Get full access to all content, just $1 for 30 days
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
Dean's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Focus: China breakfast cereal deep-dive part one
- China breakfast cereal - how to tap future growth
- China's snack lovers nuts about fruits and nuts
- What could be next for PepsiCo under new CEO?
- Data - M&A sizzles in July, pushing 2018 to high
News
- NPD Tracker - Divine Chocolate, Aimia, PepsiCo
- Young's Seafood auction 'down to three bidders'
- Kroger to sell own-label in China via Alibaba
- Unilever hires JD as logistics partner in China
- HelloFresh pushes back break-even expectations
Market research
