In the second part of just-food's examination of PepsiCo's approach to sustainability, Ben Cooper looks at how the company communicates its sustainable business values to consumers, in particular through the launch of its new howwillwe.com microsite.
How does PepsiCo communicate sustainability to consumers?
Get full access to all content, just $1 for 30 days
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
Dean's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Has organic become mainstream in the US?
- Analysis: Innocent eyes UK appetite for dairy-free
- Interview: Danone CEO Faber on B Corp push
- UK sports nutrition deep-dive part 2 - the future
- What's fuelling growth of sports nutrition in UK?
News
- Earnings - Danone, Abbott, ABF, Toennies
- Ireland beef processors gain access to China
- Aryzta's CEO Europe Dermot Murphy steps down
- Nestle pricing row with shops 'nearing compromise'
- Ireland's LacPatrick Dairies to consider options
Market research
