If, or when, the international community agrees to implement a proposal for standardised food safety requirements, emphasising the importance of safety will become something of a sink or swim issue for the entire industry. Effective food hygiene means satisfied consumers and when the patrons are happy everyone's a winner. Deborah Griffiths of The Chartered Institute of Environmental Health (CIEH) takes a look at the steps taken so far towards guaranteeing food safety, and the way forward for companies willing to make safety a priority.