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  1. Analysis
March 29, 2022

The latest geographic trends in food-industry digital-media jobs

Some parts of the world are investing more heavily in digital media roles than others.

By Data Journalism Team

South & Central America extended their dominance for digital-media hiring among food manufacturers in the three months ending January.

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The number of roles in the region made up 36.9% of total digital media jobs – up from 31.1% in the same quarter last year.

That rise was followed by North America, which saw a 4.8 year-on-year percentage point increase in the number of digital-media roles advertised by food manufacturers during the period, according to analysis by GlobalData.

GlobalData, Just Food’s parent company, tracks the number of new job postings from key companies in various sectors over time. Using textual analysis, these job advertisements are classified thematically. The data and analytics group seeks to collate key company information by topic to see which companies are best placed to weather the disruptions coming to their industries.

By tracking the topics across job ads, GlobalData says it can weigh up which companies are leading the way on specific issues and which are dragging their heels – and importantly where the market is expanding and contracting.

Which countries are seeing the most growth for digital media job ads in the food industry?

The fastest-growing country was Brazil. It accounted for 36.9% of all digital media job adverts in the three months ending January 2021, up from 31.1% in the corresponding period a year earlier.

That was followed by the US (up 4.9 percentage points), France (up 1.9), and Belgium (up 1.8).

 

Which cities are the biggest hubs for digital media workers in the food industry?

The Brazilian city of Curitiba and the French city of Plaisir each accounted for 2.5% of all food industry digital media roles in the three months ending January.

That was followed by another Brazilian city, Uberlandia, with 1.6%, and the US city of Mission with 1.5%.

Further analysis of industry jobs trends:

The food industry’s hiring for industrial automation roles remains solid

Which region is active in hiring for big data roles in food industry?

Data analytics hiring levels in the food industry on rise year-on-year

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Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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