Kate Ellerton looks at the new business platform for the likes of Heinz, Campbell Soups, Danone, Heineken International, and Cadbury Schweppes, and also the viability - and likelihood - of much smaller participants.

Transora, the new electronic private market, linking 49 of the greatest consumer products manufacturers - many of them in the food business - is expected to make life tough for traditional small suppliers and retailers for some years to come.