Consumer spending on fairtrade products has risen by 63% over the past two-years, with one-in-five shoppers buying fairtrade goods in the past month, compared to one-in-nine two years ago.
According to IGD’s Shopper Trends 2007 report, this trend is likely to continue as consumers spend more on ethical products.
“Sales of ethical products are increasing by 7.5% per year, compared with 4.2% for conventional products, so we expect more growth in the ethical sector, as well as more product development and segmentation of Fairtrade products,” IGD consumer analyst Gerardine Padbury said.
“We also found that affluent shoppers are more likely to buy fairtrade products, as are middle-aged shoppers, while women are also more likely to buy fairtrade than men. Given the excellent growth levels, we believe there are further opportunities in fairtrade and in ethical grocery products overall.”