With strong fundamentals to support growth and a sizeable population there can be little doubt that the Indian market offers international food makers significant potential. But, in order to prosper, international companies must adapt their offerings to local tastes. Mini Pant Zachariah reports.
Why international brands must adapt to local tastes in India
Get full access to all content, just $1 for 30 days
just-food gives you the widest food market coverage.
But only paid just-food members have full, unlimited access to all our exclusive content - including 19 years of archives.
Try just-food for 30 days and get the research report; ‘Is sugar the next tobacco’ for free!
Dean Best, editor of just-food
Do you get our newsletters? If yes, log in to your account to access your FREE READS. Don't know your password? That's cool - you can reset it here.
Most Popular
Insights
- 2019 - The year in food industry M&A
- Why food M&A activity has dried up
- Big Food's VC-style funds: the investments so far
- Over the influence? The future of social media
- The US food industry in 2020 - the megatrends
News
- Nestle to sell US ice-cream arm
- Premier Foods makes CFO announcement
- Nestle invests in Mexico venture-capital firm
- Sainsbury's trials cereals initiative
- Nuova Castelli makes decision on US cheese plant
Market research
