With strong fundamentals to support growth and a sizeable population there can be little doubt that the Indian market offers international food makers significant potential. But, in order to prosper, international companies must adapt their offerings to local tastes. Mini Pant Zachariah reports.
Why international brands must adapt to local tastes in India
Get full access to all content, just $1 for 30 days
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
Dean's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Focus: China breakfast cereal deep-dive part one
- China's snack lovers nuts about fruits and nuts
- China breakfast cereal - how to tap future growth
- What could be next for PepsiCo under new CEO?
- Data - M&A sizzles in July, pushing 2018 to high
News
- NPD Tracker - Divine Chocolate, Aimia, PepsiCo
- 2 Sisters to merge units as CEO sets out plans
- Young's Seafood auction 'down to three bidders'
- Aryzta to raise EUR800m to bolster capital
- Kroger to sell own-label in China via Alibaba
Market research
