With strong fundamentals to support growth and a sizeable population there can be little doubt that the Indian market offers international food makers significant potential. But, in order to prosper, international companies must adapt their offerings to local tastes. Mini Pant Zachariah reports.
Why international brands must adapt to local tastes in India
Get full access to all content, just $1 for 30 days
just-food gives you the widest food market coverage.
But only paid just-food members have full, unlimited access to all our exclusive content - including 20 years of archives.
Try just-food for 30 days and get the research report; ‘Is sugar the next tobacco’ for free!
Dean Best, editor of just-food
Do you get our newsletters? If yes, log in to your account to access your FREE READS. Don't know your password? That's cool - you can reset it here.
Most Popular
Insights
- Guide: Dairy companies aiming to milk dairy-free
- Interview: Houlihan Lokey on food M&A landscape
- Interview: Tim Rycroft of UK trade body FDF
- Talking heads: French food firms talk Covid-19
- Big Food's VC-style funds: the investments so far
News
- Coronavirus - just-food's free live blog updated
- Nestle facing production challenges - CEO
- India food hit by production, supply disruption
- Kraft Heinz makes about-turn on guidance
- Germany changes policy on foreign farm workers
Market research
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
