just-food authors and correspondents

Carl Carter, IRI

Articles by Carl Carter, IRI

IRI predicts double-digit growth in digital marketing spendIRI's inside track: The challenge of digital marketing and ROI 26 March 2015

Digital media is becoming the marketing method of choice for FMCGs, Carl Carter of industry analysts IRI writes. But can manufacturers truly measure if digital media is helping drive shoppers on the path to purchase?

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