just-food authors and correspondents

Christophe Knoke, IRI

Articles by Christophe Knoke, IRI

Shelf space issues on the minds of German food manufacturers.Pressure on manufacturers in an age of assortment consolidation 29 August 2017

In an upcoming age of assortment consolidation can food manufacturers still command shelf space and attract new generations of shoppers?


Lindt has launched How can confectioners in France and Germany win over millennials? 14 April 2016

Confectionery is a mature, slow-growth category in much of western Europe but manufacturers could eke out opportunities for expansion by harnessing the rise of the millennial consumer. Christophe Knoke, senior director at IRI Germany, investigates.


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