just-food authors and correspondents

Frédéric Nicolas, IRI

Articles by Frédéric Nicolas, IRI

Are food retailers innovating enough in-store?Can food manufacturers revitalise the shopper experience? 18 November 2016

In western Europe, more consumers are looking for new products, are becoming more interested in quality and are increasingly demanding a shopping "experience". Frédéric Nicolas, shopper insights director for IRI, argues food manufacturers can benefit from these trends but suggests their retail customers may need a little encouragement.


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