just-food authors and correspondents

Jason Stroud, IRI

Articles by Jason Stroud, IRI

Mondelez has had success with Belvita in the UKShopper trends: Cereal firms react as breakfast habits evolve 8 January 2014

Major cereal manufacturers are reporting disappointing sales and there has been a decline in volume sales over the last few years. It would be easy to think that this GBP1.3bn market (in the UK alone) had gone stale, but with pockets of growth and lots of innovation, this is one category that is certainly hotting up.

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