just-food authors and correspondents

Keith Anderson, Profitero

Articles by Keith Anderson, Profitero

Can Brandless sustain single price-point?Why there is room for improvement at US online start-up Brandless 19 July 2017

With the rapid rise of digital-native, direct-to-consumer brands like Dollar Shave Company and The Honest Company, Keith Anderson, senior vice president for strategy and insights at e-commerce analytics firm Profitero, shares his perspective on Brandless, the latest entrant to the US grocery market.


The food industry in 2017 - The key questions for digital strategists 8 December 2016

In his latest column for just-food, Keith Anderson, vice president of strategy and insights at e-commerce analytics firm Profitero, outlines what food companies interested in growing online must consider in 2017.


Earlier this month, Wal-Mart struck deal to buy Jet.com for US$3bn in cashWhy Jet.com purchase could boost Wal-Mart's online business 24 August 2016

Wal-Mart Stores' online business in the US has been growing but industry watchers believe the retail giant's expansion has been slower than the channel overall. The company has snapped up fledgling, pure-play business Jet.com, which recently added the delivery of fresh food delivery to its wider FMCG offer. Profitero's Keith Anderson looks at what the deal could mean for both businesses and for manufacturer suppliers.


AmazonFresh service available in LondonWhat does AmazonFresh's UK launch mean for sector? 16 June 2016

Amazon has launched its online grocery delivery business AmazonFresh in the UK, one of the most significant moves in the country's food retail sector for a number of years. The introduction of AmazonFresh in the UK is a further sign of the online giant's ambitions in grocery. Keith Anderson, vice president of strategy and insights at e-commerce consultants Profitero, reflects on what Amazon's latest offensive could mean for the industry.


How are brands organising for e-commerce? 4 May 2016

The digital sphere is becoming significant for consumers - but are manufactures keeping pace? Are they developing specific strategies for the channel? Keith Anderson, vice president of strategy and insights at Profitero, discusses the e-commerce consultancy's survey into how companies are acting.


Search rankings and product content are two key areas for manufacturers, Profitero arguesThe five pillars to a successful e-commerce strategy 22 March 2016

To win online, packaged food manufacturers must put in place specific strategies to suit the channel. Keith Anderson, vice president of strategy and insights at e-commerce consultants Profitero, sets out what companies should do to build a thriving business in the growing digital sphere.


Kind among smaller brands carved out foothold in US e-commerceHow to capture the US e-commerce opportunity 24 February 2016

E-commerce is becoming a channel upon which food manufacturers are placing increasing amounts of attention - and resources. In the first of a regular column on just-food, Keith Anderson, vice president of strategy and insights at e-commerce consultants Profitero, analyses the online opportunity for businesses, sets out how they can harness the growth in the channel and illustrates how some smaller brands are gaining an edge.


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