just-food authors and correspondents

Neil Davidson, HeyHuman

Articles by Neil Davidson, HeyHuman

UK have issued new rules on advertising online to childrenMarketeers, don't despair when markets go dark - guest opinion 9 August 2017

The UK has recently further tightened restrictions on the advertising of foods high in fat, salt or sugar (HFSS). Neil Davidson, the managing director of UK FMCG marketing specialists HeyHuman, believes the new rules are yet another sign of ever-increasing limits on the promotion of consumer goods worldwide. But he argues there are plenty of opportunities to nurture and grow brands, if marketeers take a proactive approach.


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