just-food authors and correspondents

Olivier Humeau, IRI

Articles by Olivier Humeau, IRI

Even amid falling prices, France has seen anaemic growth in FMCG volume salesHow to find growth in flat French market 25 July 2018

Olivier Humeau, the general manager of IRI's French arm, considers the changing mindset of FMCG consumers and how manufacturers and retailers must adapt their approach to find the opportunities for growth in a flat market.




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