just-food authors and correspondents

Peter Peverelli

Peter PeverelliBiography

Dr Peter Peverelli has been researching the Chinese food & beverage industry for over thirty years. Whilst working at Gist-brocades N.V. he moved to China, and then worked as a consultant, advising European companies in their long-term relations with Chinese partners. In 2001, whilst continuing his consulting practice, Peter joined the Vruije Universiteit Amsterdam, and in 2012 he founded the VU China Research Centre where his research into Chinese entrepreneurship continues. He regularly publishes about the Chinese food and beverage and nutrition industries at his blog chinafoodingredients.com. Peter holds two PhD's.

Articles by Peter Peverelli

Yum China said KFC's plant-based nuggets Plant-based meat must target local tastes to succeed in China 21 May 2020

just-food's China market columnist Peter Peverelli weighs up the growing activity in the country's market for plant-based meat alternatives.


Health could be fertile ground for food manufacturers doing business in ChinaHow Covid-19 might shape consumer trends in China 20 April 2020

Packaged-food companies mulling the post-Covid-19 consumer will be watching China with interest. Our local columnist Peter Peverelli sets out some trends that could take hold.


China - becoming more attuned to Western-style sauces and seasoningsIs China ready for Western-style sauces and dressings? 13 March 2020

Our correspondent Peter Peverelli looks at the cultural barriers that have to be cleared by Western manufacturers attempting to sell sauces and seasonings in China.


Local production needed to carve out foothold in ChinaFrench fries in China – big opportunities and high hurdles 17 February 2020

The market for French fries in China is growing rapidly but barriers to entry exist for foreign providers, as Peter Peverelli explains.


Interest among Chinese for products low in fat and salt is growingChina's 'light eating' trend takes aim at fat, salt, sugar 31 January 2020

just-food's China columnist Peter Peverelli looks at the trend for qingshi, which takes in foods low in salt and fat and also for eating smaller meals or portions than usual.


Six trends to shape China's food market in 2020 26 November 2019

just-food's China columnist Peter Peverelli analyses the emerging consumer trends driving demand in the Chinese food industry and sets out the product categories to watch in 2020.


Snack makers could find opportunities in China's What do China's high-schoolers want from food? 9 October 2019

After weighing up what China's "post-90" consumer wants from food, Peter Peverelli looks at what 12-to 18-year-olds in the country's "post-00" marketing cohort could be demanding.


China has around 50m vegetarians - 3.5% of populationHow Chinese interest in meat-alternatives is growing 24 September 2019

China may be the largest consumer of pork but there is growing interest in vegetarianism - and in meat-alternative products. Peter Peverelli takes a look.


Selling to China's young, single "post-90" professionals 7 August 2019

In his latest Eye on China column, Peter Peverelli surveys what the country's "post-90" consumer wants from packaged food.


Chinese universities working on improving the make-up of sausagesMuscling in on China's market for meat snacks 3 July 2019

just-food's China columnist Peter Peverelli chews over the market for meat snacks in China, which has some very local attributes.




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