just-food authors and correspondents

Peter Peverelli

Peter PeverelliBiography

Dr Peter Peverelli has been researching the Chinese food & beverage industry for over thirty years. Whilst working at Gist-brocades N.V. he moved to China, and then worked as a consultant, advising European companies in their long-term relations with Chinese partners. In 2001, whilst continuing his consulting practice, Peter joined the Vruije Universiteit Amsterdam, and in 2012 he founded the VU China Research Centre where his research into Chinese entrepreneurship continues. He regularly publishes about the Chinese food and beverage and nutrition industries at his blog chinafoodingredients.com. Peter holds two PhD's.

Articles by Peter Peverelli

China - growing appetite for biscuits such as Oreo cookiesWhat drives China's growing appetite for biscuits? 7 May 2019

In his latest dispatch from China, just-food columnist Peter Peverelli unpicks the growing demand for biscuits in the country.


China's changing working habits are reshaping how it eats breakfastHow bread is riding the changing breakfast market in China 2 April 2019

just-food's China columnist Peter Peverelli illustrates how the more rapid pace of life in China is shaking up the nation's breakfast habits.


Bainian Liyuan eggs one of number of brands on sale in BeijingThe move towards branded agricultural produce in China 5 March 2019

Branded agricultural produce is becoming increasingly sought after in China, as Peter Peverelli reports.


Why China's elderly is a lucrative market segment 7 February 2019

just-food's China columnist Peter Peverelli outlines why food manufacturers operating in the country need to consider its modern, older consumer.


Multi-brand strategy key for chocolate manufacturers in ChinaGlobal brands to see stiffer competition in China's chocolate market 8 January 2019

The consumption of chocolate in China continues to rise, offering opportunities for international manufacturers - but also for ambitious domestic players, Peter Peverelli writes.


We present four product trends to monitor in China in 2019Four product trends to watch in China in 2019 2 January 2019

just-food's China columnist Peter Peverelli outlines four product trends food companies doing business in the country - or wanting to do business there - should bear in mind as we enter 2019.


Noodle makers have leant on nutrition and flavourThe great repositioning of instant noodles in China 13 December 2018

China may be the world's largest market for instant noodles but sales have stuttered in recent years. How have manufacturers reacted and what could lie ahead?


What are the opportunities for cheese suppliers in China? 4 October 2018

When I arrived in China as a student in 1975, I knew that most Chinese didn’t like dairy products in general and particularly disliked cheese because of its smell. I was surprised to find small amounts of domestic Chinese cheese from Heilongjiang, the province bordering Russia, in a special store for foreigners.


Spicier instant noodles from South Korea finding favour in ChinaHow chilli is spicing up parts of China's food sector 5 September 2018

just-food's China columnist Peter Peverelli outlines how chilli flavours have made inroads in the country's packaged food sector as the palates of local consumers get used to - and embrace - some heat in their food.


Dates among most popular on-the-go snacks in ChinaFruit and nuts - from staples to snacking favourites in China 9 August 2018

In his debut column, just-food's China columnist Peter Peverelli looks at how growing wealth and need for convenience have led to the staples of fruit and nuts be the foundation of a buoyant, on-the-go category.




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