just-food authors and correspondents

Richard Moule, IRI

Articles by Richard Moule, IRI

The pressure on volume sales remains, IRI arguesShopper trends: Too early to call end to consumer recession 26 March 2014

European politicians may be proclaiming the end of the consumer recession, but when it comes to food sales, retailers and manufacturers are continuing to find business tough, writes IRI's Richard Moule.

OFT guidelines in UK seek to make sure promotions do not mislead consumersShopper trends: OFT rules mean changes to promo landscape 24 October 2013

The UK's Office of Fair Trading's new guidelines on offers will shake up the way products are promoted, argues IRI's Richard Moule - and manufacturers are set to gain the most.

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