just-food authors and correspondents

Sally Lyons Wyatt, IRI

Articles by Sally Lyons Wyatt, IRI

Snyder's-Lance marketing Lance Quick Starts as healthy breakfast productWhat could influence US healthy snacking market? 13 November 2015

Snacking is a significant macro trend driving trends in the US market and demand for healthier products is on the rise. Sally Lyons Wyatt, executive vice president and practice leader for snacks at IRI, outlines the factors manufacturers operating in - or eyeing - the segment need to consider.

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