just-food authors and correspondents

Sarah Pittock, IRI

Articles by Sarah Pittock, IRI

European manufacturers and retailers struggling to see value growth from chilled, IRI saysIRI's inside track - the pressures affecting chilled food 2 June 2015

Falling prices in a number of European markets have dampened sales growth in chilled and fresh food. With consumer confidence on the rise in countries like the UK, there could be further pressure on sales, with shoppers looking to eat out more, while range reviews by retailers are also putting the squeeze on some segments. IRI's Sarah Pittock weighs up the outlook for the sectors.


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