just-food authors and correspondents

Simon Creasey

Articles by Simon Creasey

“Often the bigger food and drink companies are a bit more cumbersomeM&A as shortcut for Big Food's innovation 3 May 2019

Large players are buying niche brands, short-cutting R&D and buying immediate share. We discuss why and how M&A is part of Big Food's innovation.


Work needed on how shoppers see categories, experts sayHow your brand can win on Amazon in the UK 31 January 2019

What do brand owners - large and small - need to do to work successfully with Amazon in the UK? Simon Creasey takes a deep dive.


Unilever's Culture Republick, launched in autumn of 2018Can food multinationals enjoy benefits of scale and be more local? 4 December 2018

Some major food multinationals want to realise the benefits of getting closer to the consumer - but without losing the benefits of having scale. Can that be achieved?


Suppliers What can buying pacts between retailers mean for food manufacturers? 15 October 2018

With some major grocers in Europe working together on purchasing, Simon Creasey looks at the impact these tie-ups can have on suppliers.


Tesco looking to open 10-15 Jack's stores in six monthsWhat might Tesco's new Jack's format mean for suppliers? 27 September 2018

Tesco is fighting back in the UK against Aldi and Lidl with the opening of its own discount chain, Jack's. Simon Creasey outlines what the move could mean for manufacturers.


Finding the right distributor is key, experts sayHow should small and mid-sized food companies build new international markets? 19 July 2018

Export markets can be enticing for small- and medium-sized businesses but how should companies with limited resources already doing battle in competitive domestic markets expand internationally?


Ambient or planned purchases are best examples in sectorShould food majors develop subscription services? 20 June 2018

A growing number of fledgling companies are developing subscription businesses - but, so far, major manufacturers have shied away from moving into the market. Will interest from food companies rise?


Carrefour has listed range of snacks in SpainWhat are the prospects for insect-based food? 10 May 2018

European retailers have started to stock edible, insect-based food, a sign some consumers are starting to accept the idea of eating crickets and mealworms. But what kind of market could emerge?


PepsiCo wants to How is Big Food using accelerators and incubators? 6 February 2018

As food majors in North America and Europe try to kick-start sales, some are using accelerators and incubators to support start-ups, tap into the new trends shaping the industry - and how to innovate to meet them.


Food companies seek boost from revenue growth management 6 December 2017

In mature markets, some manufacturers are finding top-line growth hard to come by. Revenue growth management - optimising prices, promotions and range - might help. We analyse the benefits and challenges.




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