just-food authors and correspondents

Simon Creasey

Simon CreaseyBiography

Simon Creasey started his journalism career at Fishing News. He had stints at Property Week and PrintWeek before joining The Grocer. In a freelance capacity he has written for a wide range of b2b titles, consumer publications and national newspapers.

Articles by Simon Creasey

Choosing which channel into which launch brand is vital, analysts say You've bought a brand. How can you take it into new markets? 11 November 2019

Big Food is snapping up smaller brands to inject some growth into their businesses. But how can large companies best roll out their new assets internationally?


How overseas food SMEs can crack the US 23 September 2019

The opportunities for food SMEs presented by the US market are many - but so are the challenges. Speaking to companies and consultants, we set out how to make inroads Stateside.


Nestle says When should food companies outsource R&D? 27 August 2019

Simon Creasey analyses the growing trend for food companies to outsource their research and development - and weighs up why they might be looking outside their four walls.


Should Europe's food majors make more use of co-manufacturing? 26 June 2019

The benefits of co-manufacturing can range from cutting costs to quickening innovation - but larger food companies in Europe use the practice less than peers in North America. Why?


“Often the bigger food and drink companies are a bit more cumbersomeM&A as shortcut for Big Food's innovation 3 May 2019

Large players are buying niche brands, short-cutting R&D and buying immediate share. We discuss why and how M&A is part of Big Food's innovation.


Work needed on how shoppers see categories, experts sayHow your brand can win on Amazon in the UK 31 January 2019

What do brand owners - large and small - need to do to work successfully with Amazon in the UK? Simon Creasey takes a deep dive.


Unilever's Culture Republick, launched in autumn of 2018Can food multinationals enjoy benefits of scale and be more local? 4 December 2018

Some major food multinationals want to realise the benefits of getting closer to the consumer - but without losing the benefits of having scale. Can that be achieved?


Suppliers What can buying pacts between retailers mean for food manufacturers? 15 October 2018

With some major grocers in Europe working together on purchasing, Simon Creasey looks at the impact these tie-ups can have on suppliers.


Tesco looking to open 10-15 Jack's stores in six monthsWhat might Tesco's new Jack's format mean for suppliers? 27 September 2018

Tesco is fighting back in the UK against Aldi and Lidl with the opening of its own discount chain, Jack's. Simon Creasey outlines what the move could mean for manufacturers.


Finding the right distributor is key, experts sayHow should small and mid-sized food companies build new international markets? 19 July 2018

Export markets can be enticing for small- and medium-sized businesses but how should companies with limited resources already doing battle in competitive domestic markets expand internationally?




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