just-food authors and correspondents

Stephanie Augier, European lead of analytics for manufacturers, IRI

Articles by Stephanie Augier, European lead of analytics for manufacturers, IRI

Why smart data is vital in navigating grocer range re-sets 23 January 2017

With grocers monitoring the size and performance of their ranges more closely than ever, manufacturers are having to look at how their products can deliver better a performance and fulfill the needs of the multi-channel shopper. Stephanie Augier at IRI's European division looks at how manufacturers in the region can overcome these challenges.


Manufacturers must up their game in response to range optimisation IRI's inside track – How manufacturers must respond to range optimisation 30 June 2015

It is time for food manufacturers across Europe to take a more sophisticated approach to range optimisation, Stephanie Augier, European analytics and shopper account director at IRI, argues.


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