just-food authors and correspondents

Tim Eales, IRI

Articles by Tim Eales, IRI

Have food promotions reached tipping point? - analysis 29 November 2016

Researchers at IRI have studied promotions in seven major European markets and say their data shows the use of offers is easing. Tim Eales, strategic insight director for IRI's UK business, looks at the numbers.

Manufacturers need to build category knowledge to maximise distribution, IRI saysWhy food manufacturers are failing to innovate - and how the bold can succeed 2 September 2016

The rate at which food products are launched in the UK has been declining. Tim Eales, director of strategic insight at IRI, suggests why manufacturers may have held back from innovating but argues they must be bold - and offers advice on how the innovative can succeed.

Brands continue to eat into the share of private-label in western Europe, IRI saysThe battle between brands and own-label in western Europe - analysis 2 August 2016

Tim Eales, director of strategic insight at IRI, dips into the analyst firm's latest data on FMCG private label in western Europe and looks at how own-label is faring against national brands in the region.

Could reduced unemployment promise improving volumes in 2015?IRI's inside track: The varied trends for FMCG sales in Europe 9 March 2015

The economic performance of markets in Europe was mixed in 2014 and signs of recovery are hard to find in a number of countries. The impact on FMCG sales has been suitably varied. IRI's Tim Eales crunches the numbers to pull out the key trends and suggests some optimism of stronger volumes in 2015.

Confectionery - traditionally strong category for brands - could be opportunity for private label, IRI saysShopper trends: The growth opportunities for stagnating private label 2 February 2015

Private label is now a mature market - one that has grown quickly over recent years to a position of some strength in the European FMCG industry. A force to be reckoned with, traditionally private label has helped consumers reduce their weekly shopping bills and provide retailers with an extra opportunity to boost sales and grow margin.

Shopper trends: How more promotions can mean higher prices for consumers 27 November 2014

A focus throughout Europe on offering high volumes of products on promotion is not making the average shopping basket any cheaper, and consumers are not necessarily getting a good deal on price and are ending up paying more for their average shop, according to IRI's Tim Eales.

Wages rising slower than inflation, putting pressure on sales, IRI saysShopper trends: FMCG sales under pressure despite economic green shoots 22 August 2014

There are signs of economic recovery across much of Europe but grocery sales remain under pressure. IRI's Tim Eales analyses why and suggests how retailers and manufacturers can try to drive growth.

UK grocery sales faded after England's exitShopper trends: The World Cup - a victory for retailers? 25 July 2014

Now that the football World Cup has come and gone, Tim Eales, director of strategic insight at IRI, examines whether it provided a much-needed boost to UK retailers and food manufacturers, or if England’s early demise meant they lost out too.

Rising promotions is not boosting sales volumes, IRI saysShopper trends: Industry must rethink promo strategy 2 July 2014

Across Europe, the level of promotions in grocery stores continued to increase in 2013 - but without boosting sales volumes. IRI's Tim Eales says the sector needs to review how they promote in order to drive sales.

Average basket cost is on the riseShopper trends: Prices of own-label and brands converge 2 June 2014

In a major consumer recession like the one we've experienced in recent years, one would expect own label to be 30-40% cheaper than brands. But retailers are allowing that price gap to close, writes IRI's Tim Eales.

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