just-food authors and correspondents

Victor Martino

Articles by Victor Martino

The six mega-trends that will shape the US food industry in 2018 22 November 2017

Operating in the US food market? If you thought 2017 was a heady mix of challenge and opportunity, wait for 2018, writes just-food's US columnist Victor Martino, who gives you six mega-trends your business must embrace to thrive over the next 12 months.


Beyond Meat says sells Beyond Burger in 11,000 US storesThe plant-based food and drink revolution is on in the US 23 October 2017

In the US, in two decades, plant-based food and beverages have grown from something even smaller than a niche to commanding increasing amounts of shelf-space. just-food's US columnist, Victor Martino, says 2017 was the tipping point for the category and predicts growth is only set to continue.


Dark Cocoa Karma cereal among Kashi's certified transitional productsThe rise - and potential - of certified transitional organic in US 19 September 2017

Sales of organic food in the US continue to be robust but a limit to the growth of the industry is the gap between demand and the supply of ingredients and raw products. just-food's US columnist, Victor Martino, says the growth of the US organic industry has prompted the sector to look at a new designation, the so-called "certified transitional" organic, which he argues can grow into a real segment in the category.


General Mills' latest attempt to revive its US yogurt sales is Oui by Yoplait What's the next chapter for yogurt in the US? 17 August 2017

In a US packaged food market that has struggled for growth for much of the last decade, the yogurt category has been a success story, driven by the rise of Greek-style products, itself a segment propelled by one business - Chobani. However, 2016 saw the growth of the category and of Greek specifically grind to a halt. just-food's US columnist Victor Martino argues Greek will remain the dominant force in US yogurt but he observes a jostling for position as yogurt makers look for the next wave of growth.


How could Amazon's Whole Foods takeover affect suppliers? 23 June 2017

It is the deal that has got the industry talking - Amazon's move to buy Whole Foods Market, hailed by some as a "game-changer" for the sector. just-food's US columnist Victor Martino, who six weeks ago floated the idea of Amazon's Jeff Bezos buying Whole Foods, weighs up how the e-commerce giant's move into physical retail and ownership of the US grocer could affect manufacturers.


Food manufacturers should focus majority of online efforts through working with retailersDirect-to-consumer to play minor role in US grocery e-commerce - column 20 June 2017

With the e-commerce channel growing in the US but still in its early stages, food manufacturers are weighing up various ways to build a presence in the channel. just-food's US columnist Victor Martino argues suppliers should think carefully before putting too much emphasis on selling directly to consumers.


Over-supplied US dairy must adapt to prosper - column 1 June 2017

On World Milk Day, an annual event devised by the UN to push the importance of the white stuff as food, US columnist Victor Martino urges his country's dairy sector to work harder on innovation and marketing to turn its over-supply into outsized sales.


Stonyfield on block as condition of Danone's WhiteWave acquisitionYili leads Stonyfield chase but race not yet run - analysis 15 May 2017

Chinese dairy giant Yili has declared its interest in buying Stonyfield but just-food columnist Victor Martino contends there could be more twists and turns in the race for Danone's US organic dairy unit.


Who will snap up Stonyfield?Who could buy Danone's Stonyfield business? - analysis 17 April 2017

Danone said yesterday (12 April) its acquisition of natural food company WhiteWave Foods was final. The announcement comes less than two weeks after the French group revealed it was putting its US Stonyfield organic dairy brand up for sale in exchange for gaining local regulatory approval for the WhiteWave deal. just-food's US columnist Victor Martino looks at the would-be acquirers for Stonyfield. 


Younger consumers agnostic about where they buy snacksWhy snacking is the new meal - column 9 April 2017

just-food's US columnist Victor Martino believes the country is seeing "the deconstruction of the traditional meal" - and snack foods are the reason. But how can packaged foods tap into a trend Martino says is here to stay?


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