just-food authors and correspondents

Victor Martino

Victor MartinoBiography

just-food columnist Victor Martino is a California-based strategic marketing and business development consultant, analyst, entrepreneur and writer, specialising in the food and grocery industry. He is available for consultation at: victormartino415@gmail.com and www.twitter.com/nsfoodsmemo.

Articles by Victor Martino

Hormel's Vital Cuisine example of brandThe brave new world of food as medicine 14 June 2019

The concept of food as medicine is far from new - but US columnist Victor Martino argues it's back in a big way and major CPGs are taking notice.

ReGrained has listings at US retailers including Sprouts, Gelson's and Central MarketThe edible upcycling opportunity 3 June 2019

Waste is a hot issue taxing minds in food-industry boardrooms. US columnist Victor Martino digs into the growing interest in upcycling - turning food waste into products.

Why sustainability matters for every CPG company 15 May 2019

After a study from NYU Stern and IRI, just-food's US columnist Victor Martino looks at the building business case for sustainability.

General Mills' Epic received regenerative-agriculture certification in 2018
Keeping it real amid rise of regenerative agriculture 23 April 2019

Amid the growing interest in regenerative agriculture, just-food's US columnist outlines which companies are leading the charge - and has advice for those mulling investment.

Oreo Thins - an example of legacy brand innovationHow to grow legacy brands 17 April 2019

Big Food still rules the roost in most product categories but legacy brand growth has stalled. Our US correspondent Victor Martino looks at how they can get their mojo back.

Kraft Heinz's Oscar Mayer brand featured in write-downThe age of disruption in an industry turned upside down 19 March 2019

just-food's US columnist surveys the rapid transformation in the sector Stateside and argues disruption is now the new normal.

Inviting smart tech into homes comes with questions around privacyWhat's the outlook for smart technology in food and drink - just-food FUTURES, volume 5 18 March 2019

As consumers become more tech-savvy, smart technology in the home, shop and production facility will continue to change the way we manufacture, order, cook and store food.

US firm Weller launched snacks line in late 2018What is the outlook for the CBD consumables market in the US? 25 February 2019

More foods containing cannabidiol, the cannabis compound that doesn't get you high, are being launched in the US. Demand is rising. How could the CBD consumables market develop?

Kellogg invested in Kuli Kuli in 2017Will biodiversity become the new organic? 18 February 2019

There are signs more actors in the food system are focusing more on biodiversity to try to make their businesses more sustainable. just-food's US columnist Victor Martino explores.

Why direct-to-consumer will become imperative for food companies 10 January 2019

just-food's US columnist Victor Martino set outs why food companies should be looking to build a direct-to-consumer business.

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