just-food authors and correspondents

Victor Martino

Victor MartinoBiography

just-food columnist Victor Martino is a California-based strategic marketing and business development consultant, analyst, entrepreneur and writer, specialising in the food and grocery industry. He is available for consultation at: victormartino415@gmail.com and www.twitter.com/nsfoodsmemo.
 

Articles by Victor Martino

Hippeas among upstart brands to have thrived in USBrands still matter in US - but rules of game have changed 15 May 2018

As the US FMCG sector witnesses the biggest change in consumer habits in a generation, some argue brands are becoming less important. However, just-food's US columnist, Victor Martino, begs to differ and sets out how brands can still prosper.


Organic food - what will feed its future growth in the US?Has organic become mainstream in the US? 16 April 2018

Continued progress in the US organic market seems inevitable, Victor Martino writes, but there could be some bumps in the road ahead. In his latest column for just-food, Martino looks at how we got here and at where the category is likely to go next.


Kroger generated US$2bn in sales from Simple Truth organic private-label in 2017Why private-label has reached tipping point in US - and what to do 13 March 2018

The major, branded CPG operators in the US are not only facing a challenge from growing demand for products from upstart, agile competitors tapping into evolving consumer trends. They are also, Victor Martino warns, seeing another front open up from private-label. In his latest column for just-food, Martino outlines which retailers are gaining ground and how brand owners can fight back.


Mintel on US speciality food: The top takeaways from the bellwether US Winter Fancy Food Show 8 February 2018

One of the key dates in the US food-industry calendar, The Winter Fancy Food Show is seen by product developers and trend-watchers as an event where executives can pick up a flavour of what's to come in the sector. just-food's US columnist Victor Martino was there once again.


Halo Top has shaken up super-premium ice-cream segment in USThe challenger brand challenge has just begun 11 January 2018

just-food's US columnist Victor Martino kicks off 2018 with a message all food majors in the US should heed - as, for that matter, should those operating further afield.


The six mega-trends that will shape the US food industry in 2018 2 January 2018

Operating in the US food market? If you thought 2017 was a heady mix of challenge and opportunity, wait for 2018, writes just-food's US columnist Victor Martino, who gives you six mega-trends your business must embrace to thrive over the next 12 months.


Beyond Meat says sells Beyond Burger in 11,000 US storesThe plant-based food and drink revolution is on in the US 23 October 2017

In the US, in two decades, plant-based food and beverages have grown from something even smaller than a niche to commanding increasing amounts of shelf-space. just-food's US columnist, Victor Martino, says 2017 was the tipping point for the category and predicts growth is only set to continue.


Dark Cocoa Karma cereal among Kashi's certified transitional productsThe rise - and potential - of certified transitional organic in US 19 September 2017

Sales of organic food in the US continue to be robust but a limit to the growth of the industry is the gap between demand and the supply of ingredients and raw products. just-food's US columnist, Victor Martino, says the growth of the US organic industry has prompted the sector to look at a new designation, the so-called "certified transitional" organic, which he argues can grow into a real segment in the category.


General Mills' latest attempt to revive its US yogurt sales is Oui by Yoplait What's the next chapter for yogurt in the US? 17 August 2017

In a US packaged food market that has struggled for growth for much of the last decade, the yogurt category has been a success story, driven by the rise of Greek-style products, itself a segment propelled by one business - Chobani. However, 2016 saw the growth of the category and of Greek specifically grind to a halt. just-food's US columnist Victor Martino argues Greek will remain the dominant force in US yogurt but he observes a jostling for position as yogurt makers look for the next wave of growth.


How could Amazon's Whole Foods takeover affect suppliers? 23 June 2017

It is the deal that has got the industry talking - Amazon's move to buy Whole Foods Market, hailed by some as a "game-changer" for the sector. just-food's US columnist Victor Martino, who six weeks ago floated the idea of Amazon's Jeff Bezos buying Whole Foods, weighs up how the e-commerce giant's move into physical retail and ownership of the US grocer could affect manufacturers.




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