40 results in the archive - showing page 1 of 2

The small can be powerful in Australia - analysis 25 May 2017

Column: IRI's inside track

The growth of Australia's grocery market is slowing but there remains opportunities for smaller brands to exploit. Nicholas Hill, senior account manager at IRI, looks at where those pockets are.


The key issues for suppliers and retailers in 2017 - IRI's take 14 Dec 2016

Column: IRI's inside track

In the latest of its monthly columns on just-food, FMCG market research giant IRI surveys the main issues food manufacturers and retailers will have to consider as they market and sell to consumers in 2017.


Have food promotions reached tipping point? - analysis 29 Nov 2016

Column: IRI's inside track

Researchers at IRI have studied promotions in seven major European markets and say their data shows the use of offers is easing. Tim Eales, strategic insight director for IRI's UK business, looks at the numbers.


Love it or hate it - price an underlying tension across Europe's FMCG sector 20 Oct 2016

Column: IRI's inside track

The spat between Unilever and Tesco in the UK over price grabbed the headlines last week but, across Europe, for different reasons, price remains a critical issue for the FMCG sector. Consumers remain price sensitive despite improving economic conditions and are wasting less, meaning growth is hard to come by. IRI's Anne Lefranc looks at ways suppliers and retailers could work together to drive sales and profits.


Why food manufacturers are failing to innovate - and how the bold can succeed 2 Sep 2016

Column: IRI's inside track

The rate at which food products are launched in the UK has been declining. Tim Eales, director of strategic insight at IRI, suggests why manufacturers may have held back from innovating but argues they must be bold - and offers advice on how the innovative can succeed.


The battle between brands and own-label in western Europe - analysis 2 Aug 2016

Column: IRI's inside track

Tim Eales, director of strategic insight at IRI, dips into the analyst firm's latest data on FMCG private label in western Europe and looks at how own-label is faring against national brands in the region.


Why halal offers opportunities in France grocery sector 1 Jun 2016

Column: IRI's inside track

Ramadan begins next week, a month when Muslims fast from dawn until sunset but outside those hours prepare meals with plenty of food. However, in many markets, the halal sector is in growth year-round. Jacques Dupré, director for insights at IRI, looks at manufacturers and grocers can serve a growing market for halal food in France, one of the countries with the highest Muslim populations in Europe.


The food industry in 2016 - Don't give up on Europe 3 Jan 2016

Column: IRI's inside track

Europe's recent economic woes may have dampened enthusiasm for the region but IRI believes there are numerous ways to grow for food manufacturers. 


Why there is a ceiling to discounter growth 1 Dec 2015

Column: IRI's inside track

Discount retailers are a major force in grocery retailing in a number of European markets, forcing supermarkets to adapt and prompting suppliers to revise their strategies in a number of areas. However, in a guest column for just-food, José Carlos González-Hurtado, the former Carrefour chief commercial officer who is now president of international at IRI, outlines why there could be limits to the growth of the discounters.


The consistent inconsistency of European promotions 5 Oct 2015

Column: IRI's inside track

Are promotions leading to increased sales in Europe's major grocery markets? IRI's Jacques Dupré analyses how discounts are affecting sales, finding a mixed picture, and warns manufacturers of the dangers of sustained high levels of promotion.


Greek crisis - The impact on shopper behaviour 28 Aug 2015

Column: IRI's inside track

The economic turmoil in Greece has been one of the biggest business stories of the year. But what kind of effects has the crisis had on the ground? How have shoppers reacted? IRI's Panagiotis Boretos investigates.


IRI's inside track – How manufacturers must respond to range optimisation 30 Jun 2015

Column: IRI's inside track

It is time for food manufacturers across Europe to take a more sophisticated approach to range optimisation, Stephanie Augier, European analytics and shopper account director at IRI, argues.


IRI's inside track - the pressures affecting chilled food 2 Jun 2015

Column: IRI's inside track

Falling prices in a number of European markets have dampened sales growth in chilled and fresh food. With consumer confidence on the rise in countries like the UK, there could be further pressure on sales, with shoppers looking to eat out more, while range reviews by retailers are also putting the squeeze on some segments. IRI's Sarah Pittock weighs up the outlook for the sectors.


IRI's inside track: Why price must not be only path to growth 27 Apr 2015

Column: IRI's inside track

Despite signs economic conditions in Europe are improving, competition on price remains fierce in a number of markets. However, manufacturers must use more weapons that just simply price in their quest for growth, IRI's Jacques Dupré argues.


IRI's inside track: The challenge of digital marketing and ROI 26 Mar 2015

Column: IRI's inside track

Digital media is becoming the marketing method of choice for FMCGs, Carl Carter of industry analysts IRI writes. But can manufacturers truly measure if digital media is helping drive shoppers on the path to purchase?


IRI's inside track: The varied trends for FMCG sales in Europe 9 Mar 2015

Column: IRI's inside track

The economic performance of markets in Europe was mixed in 2014 and signs of recovery are hard to find in a number of countries. The impact on FMCG sales has been suitably varied. IRI's Tim Eales crunches the numbers to pull out the key trends and suggests some optimism of stronger volumes in 2015.


Shopper trends: The growth opportunities for stagnating private label 2 Feb 2015

Column: IRI's inside track

Private label is now a mature market - one that has grown quickly over recent years to a position of some strength in the European FMCG industry. A force to be reckoned with, traditionally private label has helped consumers reduce their weekly shopping bills and provide retailers with an extra opportunity to boost sales and grow margin.


Briefing: 2015 preview: Shopper trends - Finding a path to growth in 2015 2 Jan 2015

Column: IRI's inside track

In such a price-focused environment, manufacturers will need to find innovative ways to grow in 2015. Data, IRI's Anne Lefranc argues, will be central to these strategies.


Shopper trends: How more promotions can mean higher prices for consumers 27 Nov 2014

Column: IRI's inside track

A focus throughout Europe on offering high volumes of products on promotion is not making the average shopping basket any cheaper, and consumers are not necessarily getting a good deal on price and are ending up paying more for their average shop, according to IRI's Tim Eales.


Shopper trends: Signs of confidence but promotions centre stage 16 Sep 2014

Column: IRI's inside track

There is a sense across a number of markets that consumer confidence is improving and the latest data from the just-food international basket, compiled exclusively by IRI, shows the total cost of a shop is, on average, increasing. However, consumers are buying more products on deal and the price gap between brands and own label is shrinking. IRI's Martin Wood crunches the numbers.


Shopper trends: FMCG sales under pressure despite economic green shoots 22 Aug 2014

Column: IRI's inside track

There are signs of economic recovery across much of Europe but grocery sales remain under pressure. IRI's Tim Eales analyses why and suggests how retailers and manufacturers can try to drive growth.


Shopper trends: The World Cup - a victory for retailers? 25 Jul 2014

Column: IRI's inside track

Now that the football World Cup has come and gone, Tim Eales, director of strategic insight at IRI, examines whether it provided a much-needed boost to UK retailers and food manufacturers, or if England’s early demise meant they lost out too.


Shopper trends: Industry must rethink promo strategy 2 Jul 2014

Column: IRI's inside track

Across Europe, the level of promotions in grocery stores continued to increase in 2013 - but without boosting sales volumes. IRI's Tim Eales says the sector needs to review how they promote in order to drive sales.


Shopper trends: Prices of own-label and brands converge 2 Jun 2014

Column: IRI's inside track

In a major consumer recession like the one we've experienced in recent years, one would expect own label to be 30-40% cheaper than brands. But retailers are allowing that price gap to close, writes IRI's Tim Eales.


Shopper trends: How to keep your brands in store 30 Apr 2014

Column: IRI's inside track

Across Europe retailers are sitting down with brand captains across numerous food categories to review the products that they will stock over the next year.


Shopper trends: Too early to call end to consumer recession 26 Mar 2014

Column: IRI's inside track

European politicians may be proclaiming the end of the consumer recession, but when it comes to food sales, retailers and manufacturers are continuing to find business tough, writes IRI's Richard Moule.


Shopper trends: Avoiding a promotions catastrophe 28 Feb 2014

Column: IRI's inside track

In the latest quarterly food pricing barometer for just-food, manufacturers across Europe and the US continue to increase their use of promotions. However, long-term deals reset the shopper's perception of what a product is worth and it can be hard for brands to recover, writes IRI's Tim Eales.


Shopper trends: Measuring the real impact of product availability 3 Feb 2014

Column: IRI's inside track

The impact of availability gaps is something not regularly measured by retailer or supplier. Yet readily-available information sources can be used to quantify the effect on the bottom line - and help improve the in-store experience for a shopper, says IRI's Mike Ray.


Shopper trends: Cereal firms react as breakfast habits evolve 8 Jan 2014

Column: IRI's inside track

Major cereal manufacturers are reporting disappointing sales and there has been a decline in volume sales over the last few years. It would be easy to think that this GBP1.3bn market (in the UK alone) had gone stale, but with pockets of growth and lots of innovation, this is one category that is certainly hotting up.


Shopper trends: Balancing quality and value as food prices rise 20 Nov 2013

Column: IRI's inside track

Across Europe - and in the US - private-label prices are, generally, continuing to rise. Consumers have yet to baulk at the increases. However, as IRI's Tim Eales notes, as the price gap with brands narrows, retailers must work harder to convince consumers of their own-label proposition.

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