Eye on China

Eye on China

A look at the lucrative, rapidly-evolving and distinctive Chinese FMCG market, the categories that matter and the opportunities it presents for packaged food manufacturers.



How China presents opportunity for pet-food majors 8 Feb 2021

In his latest column, just-food's China market correspondent Peter Peverelli digs into the country's growing pet-food market.


How food companies are singling out China's singles 12 Jan 2021

The growing number of Chinese who live alone has started to draw the attention of food manufacturers, which are tailoring products to the country's singles.


The trends to watch in China in 2021 4 Dec 2020

What trends and product categories could be the ones to watch in China in 2021? just-food's Peter Peverelli offers us a flavour of what to keep an eye on next year?


Food that makes you better – a Chinese tradition with modern twist 30 Oct 2020

Covid-19 has increased interest among China's consumers for functional food and the country's domestic manufacturers have reacted. How can international suppliers capitalise?


Overseas brands ineffective as China's soup market comes to boil 28 Sep 2020

Soup has been a core element in Chinese cuisine and still is – even if consumers now have less time to cook. Interest in convenient options is growing. How can suppliers prosper?


Why China's declining canned-food market still offers opportunities 26 Aug 2020

China's canned-food market is set to decline in 2020 but just-food's columnist Peter Peverelli sets out how suppliers can still find pockets of growth.


How meal-replacement products could shake up breakfast in China 30 Jul 2020

Chinese commuters' demand for convenience has been fuelling sales and Covid-19 – for different reasons – has also led to interest in the segment.


Pizza to children's snacks – the fuel for cheese sales in China 26 Jun 2020

just-food's China columnist Peter Peverelli looks at the expanding market for cheese in China and sets out areas for manufacturers to exploit.


Plant-based meat must target local tastes to succeed in China 21 May 2020

just-food's China market columnist Peter Peverelli weighs up the growing activity in the country's market for plant-based meat alternatives.


How Covid-19 might shape consumer trends in China 20 Apr 2020

Packaged-food companies mulling the post-Covid-19 consumer will be watching China with interest. Our local columnist Peter Peverelli sets out some trends that could take hold.


Is China ready for Western-style sauces and dressings? 13 Mar 2020

Our correspondent Peter Peverelli looks at the cultural barriers that have to be cleared by Western manufacturers attempting to sell sauces and seasonings in China.


French fries in China – big opportunities and high hurdles 17 Feb 2020

The market for French fries in China is growing rapidly but barriers to entry exist for foreign providers, as Peter Peverelli explains.


China's 'light eating' trend takes aim at fat, salt, sugar 31 Jan 2020

just-food's China columnist Peter Peverelli looks at the trend for qingshi, which takes in foods low in salt and fat and also for eating smaller meals or portions than usual.


Six trends to shape China's food market in 2020 26 Nov 2019

just-food's China columnist Peter Peverelli analyses the emerging consumer trends driving demand in the Chinese food industry and sets out the product categories to watch in 2020.


What do China's high-schoolers want from food? 9 Oct 2019

After weighing up what China's "post-90" consumer wants from food, Peter Peverelli looks at what 12-to 18-year-olds in the country's "post-00" marketing cohort could be demanding.


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