Eye on China

Eye on China

A look at the lucrative, rapidly-evolving and distinctive Chinese FMCG market, the categories that matter and the opportunities it presents for packaged food manufacturers.



What do China's high-schoolers want from food? 9 Oct 2019

After weighing up what China's "post-90" consumer wants from food, Peter Peverelli looks at what 12-to 18-year-olds in the country's "post-00" marketing cohort could be demanding.


How Chinese interest in meat-alternatives is growing 24 Sep 2019

China may be the largest consumer of pork but there is growing interest in vegetarianism - and in meat-alternative products. Peter Peverelli takes a look.


Selling to China's young, single "post-90" professionals 7 Aug 2019

In his latest Eye on China column, Peter Peverelli surveys what the country's "post-90" consumer wants from packaged food.


Muscling in on China's market for meat snacks 3 Jul 2019

just-food's China columnist Peter Peverelli chews over the market for meat snacks in China, which has some very local attributes.


How to milk China's growing ice-cream market 26 Jun 2019

China's ice cream is growing - and, with per capita consumption low, has room to expand further. Peter Peverelli takes a look.


What drives China's growing appetite for biscuits? 7 May 2019

In his latest dispatch from China, just-food columnist Peter Peverelli unpicks the growing demand for biscuits in the country.


How bread is riding the changing breakfast market in China 2 Apr 2019

just-food's China columnist Peter Peverelli illustrates how the more rapid pace of life in China is shaking up the nation's breakfast habits.


The move towards branded agricultural produce in China 5 Mar 2019

Branded agricultural produce is becoming increasingly sought after in China, as Peter Peverelli reports.


Why China's elderly is a lucrative market segment 7 Feb 2019

just-food's China columnist Peter Peverelli outlines why food manufacturers operating in the country need to consider its modern, older consumer.


Global brands to see stiffer competition in China's chocolate market 8 Jan 2019

The consumption of chocolate in China continues to rise, offering opportunities for international manufacturers - but also for ambitious domestic players, Peter Peverelli writes.


Four product trends to watch in China in 2019 2 Jan 2019

just-food's China columnist Peter Peverelli outlines four product trends food companies doing business in the country - or wanting to do business there - should bear in mind as we enter 2019.


The great repositioning of instant noodles in China 13 Dec 2018

China may be the world's largest market for instant noodles but sales have stuttered in recent years. How have manufacturers reacted and what could lie ahead?


What are the opportunities for cheese suppliers in China? 4 Oct 2018

When I arrived in China as a student in 1975, I knew that most Chinese didn’t like dairy products in general and particularly disliked cheese because of its smell. I was surprised to find small amounts of domestic Chinese cheese from Heilongjiang, the province bordering Russia, in a special store for foreigners.


How chilli is spicing up parts of China's food sector 5 Sep 2018

just-food's China columnist Peter Peverelli outlines how chilli flavours have made inroads in the country's packaged food sector as the palates of local consumers get used to - and embrace - some heat in their food.


Fruit and nuts - from staples to snacking favourites in China 9 Aug 2018

In his debut column, just-food's China columnist Peter Peverelli looks at how growing wealth and need for convenience have led to the staples of fruit and nuts be the foundation of a buoyant, on-the-go category.