Eye on China

Eye on China

A look at the lucrative, rapidly-evolving and distinctive Chinese FMCG market, the categories that matter and the opportunities it presents for packaged food manufacturers.



Plant-based meat must target local tastes to succeed in China 21 May 2020

just-food's China market columnist Peter Peverelli weighs up the growing activity in the country's market for plant-based meat alternatives.


How Covid-19 might shape consumer trends in China 20 Apr 2020

Packaged-food companies mulling the post-Covid-19 consumer will be watching China with interest. Our local columnist Peter Peverelli sets out some trends that could take hold.


Is China ready for Western-style sauces and dressings? 13 Mar 2020

Our correspondent Peter Peverelli looks at the cultural barriers that have to be cleared by Western manufacturers attempting to sell sauces and seasonings in China.


French fries in China – big opportunities and high hurdles 17 Feb 2020

The market for French fries in China is growing rapidly but barriers to entry exist for foreign providers, as Peter Peverelli explains.


China's 'light eating' trend takes aim at fat, salt, sugar 31 Jan 2020

just-food's China columnist Peter Peverelli looks at the trend for qingshi, which takes in foods low in salt and fat and also for eating smaller meals or portions than usual.


Six trends to shape China's food market in 2020 26 Nov 2019

just-food's China columnist Peter Peverelli analyses the emerging consumer trends driving demand in the Chinese food industry and sets out the product categories to watch in 2020.


What do China's high-schoolers want from food? 9 Oct 2019

After weighing up what China's "post-90" consumer wants from food, Peter Peverelli looks at what 12-to 18-year-olds in the country's "post-00" marketing cohort could be demanding.


How Chinese interest in meat-alternatives is growing 24 Sep 2019

China may be the largest consumer of pork but there is growing interest in vegetarianism - and in meat-alternative products. Peter Peverelli takes a look.


Selling to China's young, single "post-90" professionals 7 Aug 2019

In his latest Eye on China column, Peter Peverelli surveys what the country's "post-90" consumer wants from packaged food.


Muscling in on China's market for meat snacks 3 Jul 2019

just-food's China columnist Peter Peverelli chews over the market for meat snacks in China, which has some very local attributes.


How to milk China's growing ice-cream market 26 Jun 2019

China's ice cream is growing - and, with per capita consumption low, has room to expand further. Peter Peverelli takes a look.


What drives China's growing appetite for biscuits? 7 May 2019

In his latest dispatch from China, just-food columnist Peter Peverelli unpicks the growing demand for biscuits in the country.


How bread is riding the changing breakfast market in China 2 Apr 2019

just-food's China columnist Peter Peverelli illustrates how the more rapid pace of life in China is shaking up the nation's breakfast habits.


The move towards branded agricultural produce in China 5 Mar 2019

Branded agricultural produce is becoming increasingly sought after in China, as Peter Peverelli reports.


Why China's elderly is a lucrative market segment 7 Feb 2019

just-food's China columnist Peter Peverelli outlines why food manufacturers operating in the country need to consider its modern, older consumer.


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