IRI's inside track

IRI's inside track

Global FMCG analysts IRI gives you key insight into the trends and issues facing the food sector.



The mixed picture in Europe's growing own-label market 15 Jun 2018

Private label across Europe continues to grow, and is making its presence felt right across the FMCG spectrum. No longer just dominant in the more traditional categories of ready meals and frozen food, there are some interesting developments across other categories in the major European markets. Olly Abotorabi, senior regional insights manager at IRI, looks at the recent performance of the private-label sector across Europe and sheds light on which categories are faring better than others.


How frozen food is seeing renaissance in Europe 7 May 2018

For years seen as the less glamorous alternative to fresh, frozen food has been making a quiet comeback across Europe. Olly Abotorabi, senior insights manager at IRI International, considers why demand for frozen is hotting up.


Why millennials are key for Europe's health-food marketeers 26 Jan 2018

In Europe, healthy food - or products marketed as healthier than their existing counterparts - are most popular, and showing the strongest growth potential, among millennials, IRI writes in its monthly column for just-food.


The small can be powerful in Australia - analysis 25 May 2017

The growth of Australia's grocery market is slowing but there remains opportunities for smaller brands to exploit. Nicholas Hill, senior account manager at IRI, looks at where those pockets are.


The key issues for suppliers and retailers in 2017 - IRI's take 14 Dec 2016

In the latest of its monthly columns on just-food, FMCG market research giant IRI surveys the main issues food manufacturers and retailers will have to consider as they market and sell to consumers in 2017.


Have food promotions reached tipping point? - analysis 29 Nov 2016

Researchers at IRI have studied promotions in seven major European markets and say their data shows the use of offers is easing. Tim Eales, strategic insight director for IRI's UK business, looks at the numbers.


Love it or hate it - price an underlying tension across Europe's FMCG sector 20 Oct 2016

The spat between Unilever and Tesco in the UK over price grabbed the headlines last week but, across Europe, for different reasons, price remains a critical issue for the FMCG sector. Consumers remain price sensitive despite improving economic conditions and are wasting less, meaning growth is hard to come by. IRI's Anne Lefranc looks at ways suppliers and retailers could work together to drive sales and profits.


Why food manufacturers are failing to innovate - and how the bold can succeed 2 Sep 2016

The rate at which food products are launched in the UK has been declining. Tim Eales, director of strategic insight at IRI, suggests why manufacturers may have held back from innovating but argues they must be bold - and offers advice on how the innovative can succeed.


The battle between brands and own-label in western Europe - analysis 2 Aug 2016

Tim Eales, director of strategic insight at IRI, dips into the analyst firm's latest data on FMCG private label in western Europe and looks at how own-label is faring against national brands in the region.


Why halal offers opportunities in France grocery sector 1 Jun 2016

Ramadan begins next week, a month when Muslims fast from dawn until sunset but outside those hours prepare meals with plenty of food. However, in many markets, the halal sector is in growth year-round. Jacques Dupré, director for insights at IRI, looks at manufacturers and grocers can serve a growing market for halal food in France, one of the countries with the highest Muslim populations in Europe.


The food industry in 2016 - Don't give up on Europe 3 Jan 2016

Europe's recent economic woes may have dampened enthusiasm for the region but IRI believes there are numerous ways to grow for food manufacturers. 


Why there is a ceiling to discounter growth 1 Dec 2015

Discount retailers are a major force in grocery retailing in a number of European markets, forcing supermarkets to adapt and prompting suppliers to revise their strategies in a number of areas. However, in a guest column for just-food, José Carlos González-Hurtado, the former Carrefour chief commercial officer who is now president of international at IRI, outlines why there could be limits to the growth of the discounters.


The consistent inconsistency of European promotions 5 Oct 2015

Are promotions leading to increased sales in Europe's major grocery markets? IRI's Jacques Dupré analyses how discounts are affecting sales, finding a mixed picture, and warns manufacturers of the dangers of sustained high levels of promotion.


Greek crisis - The impact on shopper behaviour 28 Aug 2015

The economic turmoil in Greece has been one of the biggest business stories of the year. But what kind of effects has the crisis had on the ground? How have shoppers reacted? IRI's Panagiotis Boretos investigates.


IRI's inside track – How manufacturers must respond to range optimisation 30 Jun 2015

It is time for food manufacturers across Europe to take a more sophisticated approach to range optimisation, Stephanie Augier, European analytics and shopper account director at IRI, argues.


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