IRI's inside track

IRI's inside track

Global FMCG analysts IRI gives you key insight into the trends and issues facing the food sector.



Tackling the plastic peril through dialogue and data 19 Nov 2018

IRI's Olly Abotorabi argues manufacturers and grocers need to work together - through analysing data - to solve one of the big sustainability issues facing the sector.


How small brands are riding Europe's demand for local food 18 Oct 2018

In IRI's latest exclusive column, the industry researchers highlight how demand in Europe for local food is on the rise - and how it's smaller brands capitalising.


Why nutrition labels should be an opportunity for Europe's food brands 19 Sep 2018

As Europeans' interest in health and well-being rises, the way nutritional values are communicated on-pack are growing in importance - and can help brand-owners gain an edge on their competitors. But with no consistent way of showing nutritional information, it has become very hard to compare products. IRI's Olly Abotorabi questions why more food manufacturers aren't grasping this opportunity.


How to find growth in flat French market 25 Jul 2018

Olivier Humeau, the general manager of IRI's French arm, considers the changing mindset of FMCG consumers and how manufacturers and retailers must adapt their approach to find the opportunities for growth in a flat market.


The mixed picture in Europe's growing own-label market 15 Jun 2018

Private label across Europe continues to grow, and is making its presence felt right across the FMCG spectrum. No longer just dominant in the more traditional categories of ready meals and frozen food, there are some interesting developments across other categories in the major European markets. Olly Abotorabi, senior regional insights manager at IRI, looks at the recent performance of the private-label sector across Europe and sheds light on which categories are faring better than oth


How frozen food is seeing renaissance in Europe 7 May 2018

For years seen as the less glamorous alternative to fresh, frozen food has been making a quiet comeback across Europe. Olly Abotorabi, senior insights manager at IRI International, considers why demand for frozen is hotting up.


Why millennials are key for Europe's health-food marketeers 26 Jan 2018

In Europe, healthy food - or products marketed as healthier than their existing counterparts - are most popular, and showing the strongest growth potential, among millennials, IRI writes in its monthly column for just-food.


The small can be powerful in Australia - analysis 25 May 2017

The growth of Australia's grocery market is slowing but there remains opportunities for smaller brands to exploit. Nicholas Hill, senior account manager at IRI, looks at where those pockets are.


The key issues for suppliers and retailers in 2017 - IRI's take 14 Dec 2016

In the latest of its monthly columns on just-food, FMCG market research giant IRI surveys the main issues food manufacturers and retailers will have to consider as they market and sell to consumers in 2017.


Have food promotions reached tipping point? - analysis 29 Nov 2016

Researchers at IRI have studied promotions in seven major European markets and say their data shows the use of offers is easing. Tim Eales, strategic insight director for IRI's UK business, looks at the numbers.


Love it or hate it - price an underlying tension across Europe's FMCG sector 20 Oct 2016

The spat between Unilever and Tesco in the UK over price grabbed the headlines last week but, across Europe, for different reasons, price remains a critical issue for the FMCG sector. Consumers remain price sensitive despite improving economic conditions and are wasting less, meaning growth is hard to come by. IRI's Anne Lefranc looks at ways suppliers and retailers could work together to drive sales and profits.


Why food manufacturers are failing to innovate - and how the bold can succeed 2 Sep 2016

The rate at which food products are launched in the UK has been declining. Tim Eales, director of strategic insight at IRI, suggests why manufacturers may have held back from innovating but argues they must be bold - and offers advice on how the innovative can succeed.


The battle between brands and own-label in western Europe - analysis 2 Aug 2016

Tim Eales, director of strategic insight at IRI, dips into the analyst firm's latest data on FMCG private label in western Europe and looks at how own-label is faring against national brands in the region.


Why halal offers opportunities in France grocery sector 1 Jun 2016

Ramadan begins next week, a month when Muslims fast from dawn until sunset but outside those hours prepare meals with plenty of food. However, in many markets, the halal sector is in growth year-round. Jacques Dupré, director for insights at IRI, looks at manufacturers and grocers can serve a growing market for halal food in France, one of the countries with the highest Muslim populations in Europe.


The food industry in 2016 - Don't give up on Europe 3 Jan 2016

Europe's recent economic woes may have dampened enthusiasm for the region but IRI believes there are numerous ways to grow for food manufacturers. 


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