The UK's Advertising Standards Authority dealt Mondelez International a blow today (26 November) when it found the group's YouTube ads breach the country's advertising code. The ruling is significant for the snacks giant given the recent video-streaming drive it hopes will position it as a "digital pioneer". Mondelez is nevertheless wise to forge ahead in its bid to connect with consumers online, Katy Askew suggests.
Comment: Mondelez digital strategy suffers blow with UK ruling
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