Digital media is becoming the marketing method of choice for FMCGs, Carl Carter of industry analysts IRI writes. But can manufacturers truly measure if digital media is helping drive shoppers on the path to purchase?
IRI's inside track: The challenge of digital marketing and ROI
Get full access to all content, just $1 for 30 days
just-food gives you the widest food market coverage.
But only paid just-food members have full, unlimited access to all our exclusive content - including 20 years of archives.
Try just-food for 30 days and get the research report; ‘Is sugar the next tobacco’ for free!
Dean Best, editor of just-food
Do you get our newsletters? If yes, log in to your account to access your FREE READS. Don't know your password? That's cool - you can reset it here.
Most Popular
Insights
- Chlorinated chicken: what's really being said?
- Can meal kits deliver long-term growth?
- How are food companies using AI in NPD?
- Why food M&A will "not be normal" in 2021
- Guide: Meat companies with stakes in meat-free
News
- Mondelez to ditch insensitive brand name
- NPD - Kalahari, Lactalis, Lindt, Good Catch
- Covid-19 food industry updates – Fri 10 July
- New baby food joint venture formed in Italy
- UK 'prepares curbs on promos' in obesity push
Market research
- Changes in Product Choices - COVID-19 Consumer Survey Insights - Week 5
- Meal Kits (Prepared Meals) Market in the United Kingdom - Outlook to 2023: Market Size, Growth and Forecast Analytics
- Impact on Shopping Location Choices - COVID-19 Consumer Survey Insights - Week 6
- Meal Kits (Prepared Meals) Market in the United States of America - Outlook to 2023: Market Size, Growth and Forecast Analytics
- Whitbread Plc (WTB) - Financial and Strategic SWOT Analysis Review
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
