Digital media is becoming the marketing method of choice for FMCGs, Carl Carter of industry analysts IRI writes. But can manufacturers truly measure if digital media is helping drive shoppers on the path to purchase?
IRI's inside track: The challenge of digital marketing and ROI
Get full access to all content, just $1 for 30 days
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
Dean's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Guide: Big Meat eyeing alternatives
- Grocer buying pacts and their impact on suppliers
- Column: Europe's hunger for local food
- Greencore's "singular focus" after US exit
- Analysis: The rise of 'stealth small brands'
News
- New Products - Coca-Cola, Oatly, Unilever, Nomad
- Arla launches direct-to-consumer business in UK
- UK meat group Hilton invests in Dutch veggie firm
- Danone reveals impact of Moroccan boycott
- Campbell descendants confirm backing for board
Market research
- Generation Z: The Next Wave of Consumers
- Ingredient Insights: Salt Reduction - Opportunities to capitalize on demand for reduced salt (sodium) formulations using on-trend and emerging ingredients
- Constellation Brands Inc (STZ) - Financial and Strategic SWOT Analysis Review
- Country Profile: Dairy & Soy Food in the US
- New Concepts in Consumer Foodservice: Technology and the Future of Dining
