Flowers Foods

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Time to reappraise strategy at Flowers Foods?

Flowers Foods' share price fell almost 20% yesterday (11 February) after the US bakery group booked fourth-quarter earnings that failed to h...

just-food's pick: Natural Products Expo East 2015

The natural products sector has waived in a seismic shift in the mainstream shopping habits of American consumers. This has attracted the at...


Hannah Abdulla | 20 Aug 2015

Flowers Foods last week announced the acquisition of organic bread maker Dave's Killer Bread, a move which accelerates its growth in the organic bread space and extends its geographic reach in the US, two things it has had on its wish list for some time. Hannah Abdulla explores.


Katy Askew | 16 Apr 2015

US baker Flowers Foods has typically increased sales by focusing on regional growth. During the group's investor day in New York this week, it was made clear extending its geographic reach in the US will remain a key strategic pillar. However, the company has also set its sights on growing share in on-trend areas such as organic, speciality and breakfast items.


Dean Best | 17 Nov 2014

The private-equity owners of Hostess Brands are, according to reports, mulling a sale, just a year after buying the US snacks business. There is speculation Apollo Global Management and C. Dean Metropoulos are planning for to sell Hostess early next year. However, that looks unlikely.


Hannah Abdulla | 13 Aug 2014

Shares in US bakery group Flowers Foods sank yesterday after it cut its earnings forecast for 2014 - but the company immediately sought to soothe investor concerns by looking to its longer-term prospects.

Latest News

Dean Best | 13 Aug 2018

The "top priority" for Flowers Foods is to "accelerate" its moves to find cost savings, the US bakery group's CEO has said, after the Nature's Own and Dave's Killer Bread owner issued a profit warning.


Simon Harvey | 9 Aug 2018

US bakery business Flowers Foods has cut its earnings guidance despite an increase in second-quarter sales and profits.


Simon Harvey | 3 Jul 2018

US bakery business Flowers Foods has created a new role of chief operating officer to be filled by Ryals McMullian.


just-food.com | 9 Feb 2018

just-food presents the key metrics from company financials in bitesize format, with analyst insight and social media comment alongside graphs illustrating a business' historical performance to give you an easy-to-read digest of the numbers you need to know.


just-food.com | 21 Dec 2017

just-food presents the key metrics from company financials in bitesize format, with analyst insight and social media comment alongside graphs illustrating a business' historical performance to give you an easy-to-read digest of the numbers you need to know.


Dean Best | 29 Sep 2017

Flowers Foods, the US baker reorganising its operations to reduce inefficiency and improve its growth prospects, will see 450 staff leave the business.


Andy Coyne | 27 Sep 2017

US baked goods giant Flowers Foods has created a chief marketing officer position and appointed experienced marketer Debo Mukherjee to the role.


Andy Coyne | 27 Sep 2017

US bakery giant Flowers Foods had added a new product to its Tastykake range with the launch of Kake Chips.


Andy Coyne | 8 Sep 2017

US bakery business Flowers Foods has revealed it is to focus resources on four key brands in an attempt to "reinvigorate its core business" against a backdrop of falling sales and profits.


Simon Harvey | 10 Aug 2017

Flowers Foods, the US bakery group trying to improve its efficiency and grow profits, is to shut a snack cake bakery in North Carolina.


Helen Arnold | 22 May 2017

A flat fresh bread sector, combined with a competitive market place and the divestiture of its mix manufacturing business has resulted in a drop in first-quarter sales for US-based bakery supplier Flowers Foods.


Dean Best | 4 May 2017

Flowers Foods, the US-based bakery supplier, has shaken up its organisational structure in a bid to focus more on growing its brands, reduce costs and improve accountability.


Dean Best | 9 Mar 2017

Flowers Foods, the US bakery group, is launching a range of breakfast-focused products under organic bread brand Dave's Killer Bread.


Katy Askew | 14 Feb 2017

US baker Flowers Foods plans to "simplify and streamline" its range over the coming year as it works to cut costs in the face of stagnant sales. 


John Shepherd | 20 Dec 2016

US bakery group Flowers Foods is to sell its Iowa-based bread and sweet goods mix manufacturer Specialty Blending to Associated British Foods, which is adding the business to its AB Mauri division.


Katy Askew | 12 Dec 2016

US baker Flowers Foods has settled a class action lawsuit brought against the company by US distributors in March 2013. 


Katy Askew | 10 Nov 2016

Flowers Foods saw its earnings come under pressure in the first nine months of the year as higher marketing and legal expenses and "challenging" category dynamics in the US bread market offset higher sales. 


Dean Best | 11 Aug 2016

Flowers Foods has announced a "comprehensive business and operational review" amid what the US baked goods group called "increased competitive activity and weak demand".


Katy Askew | 19 May 2016

Flowers Foods has said that it will concentrate on "profitable growth" and raising its margins despite posting a decline in first-quarter operating earnings.  


Dean Best | 19 Apr 2016

Flowers Foods, the US bakery group, has revised long-term targets for sales and earnings.


Katy Askew | 15 Feb 2016

US baker Flowers Foods is extending its snack cake brand, Mrs. Freshley's, with the addition of two new snack products: peanut butter cupcakes and brownies. 


Katy Askew | 11 Feb 2016

Flowers Foods has said it is "not satisfied" with its fourth-quarter performance, despite the US baker reporting higher sales and earnings for the full-year - but the company forecast a jump in revenue and profit during 2016. 


Hannah Abdulla | 3 Dec 2015

More than 30 US food companies including the likes of ConAgra Foods, Smucker, Kellogg and General Mills have signed up to SmartLabel technology, committing to being more transparent about the ingredients that go into their products.


Hannah Abdulla | 13 Nov 2015

This week, Orkla pledged zero-deforestation by 2020. Elsewhere, United Biscuits opened its first e-commerce store in China. just-food spoke to CEO of American Halal Co., Adnan Durrani following the firm's recent acquisition in the plant-protein space and Givesco Bakery acquired cake maker Almondy. Here is the week in quotes.



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