General Mills

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General Mills is an international food company. Founded by Cadwallader C. Washburn and James Ford Bell in 1866, General Mills is a public company, listed on the New York Stock Exchange as GIS. The head office for General Mills is located in Minneapolis, Minnesota, USA.

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Victor Martino | 17 Aug 2017

In a US packaged food market that has struggled for growth for much of the last decade, the yogurt category has been a success story, driven by the rise of Greek-style products, itself a segment propelled by one business - Chobani. However, 2016 saw the growth of the category and of Greek specifically grind to a halt. just-food's US columnist Victor Martino argues Greek will remain the dominant force in US yogurt but he observes a jostling for position as yogurt makers look for the next wave of growth.


Dean Best | 20 Jul 2017

General Mills is one of a clutch of US-centric businesses that have been under sales pressure for some time. In the 12 months to 28 May, the Yoplait maker's annual net sales fell 6% - the third successive year in which its top line contracted. Last week (12 July), the US food giant held its annual investor day to set out its plans for the new financial year, a chance for recently-installed CEO Jeff Harmening to outline how he believes the company can improve its performance. Here are the top takeaways from the event.


Martin Deboo | 28 Apr 2017

With first-quarter results rolling in, Jefferies consumer goods analyst Martin Deboo argues the numbers underline the issues facing the sector's largest players.


Victor Martino | 17 Apr 2017

Danone said yesterday (12 April) its acquisition of natural food company WhiteWave Foods was final. The announcement comes less than two weeks after the French group revealed it was putting its US Stonyfield organic dairy brand up for sale in exchange for gaining local regulatory approval for the WhiteWave deal. just-food's US columnist Victor Martino looks at the would-be acquirers for Stonyfield. 

Latest Interviews

Katy Askew | 1 May 2017

D's Naturals has developed rapidly from its inception just two years ago. Today, the US plant-based protein bar maker generates around US$10m in sales and has attracted investment from General Mills investment arm, 301 Inc. Founder Daniel Katz – or D as he is also known – spoke to just-food's Katy Askew about the development of the business and its prospects.


Katy Askew | 24 Mar 2017

US firm Farmhouse Culture produces what – at first glance – might sound like a traditional product: fermented or pickled vegetables. But, in re-imagining the production method, first developed primarily as a preservation technique, Farmhouse Culture – which has recently secured investment from General Mills – has updated the concept in a way that is proving appealing to US consumers. Katy Askew spoke to Farmhouse Culture director of marketing Marc McCullagh to find out more. 

Latest News

just-food.com | 25 Sep 2017

just-food's new way of reporting on company financials presents the key metrics in bitesize format, with analyst insight and social media comment alongside graphs illustrating a business' historical performance to give you an easy-to-read digest of the numbers you need to know.


Simon Harvey | 14 Sep 2017

General Mills is introducing white corn tortillas under its Old El Paso brand in the UK to cater to allergy-conscious consumers amid a growing market for Mexican food. 


Dean Best | 13 Sep 2017

John Foraker, the former CEO of US food group Annie's, has joined fledgling local baby food business Once Upon a Farm as its chief executive.


Dean Best | 13 Jul 2017

General Mills' recently-installed CEO Jeff Harmening has set out four "priorities" for the US food group as it tries to improve its "top-line growth trends" in its new financial year, 12 months in which the Yoplait maker has forecast sales will fall.


Helen Arnold | 4 Jul 2017

Cereal Partners Worldwide is to reduce the amount of sugar used in the Nestle-branded breakfast cereals it markets in the UK, one of the venture's partners has said.


Helen Arnold | 4 Jul 2017

Nestle has launched a non-dairy range of Häagen-Dazs ice cream in the US to try to tap into growing consumer demand for vegan products.


Dean Best | 28 Jun 2017

General Mills, the US-based group behind brands including Cheerios and Old El Paso, today (28 June) reported lower annual sales and profits - and forecast another year of a decline its top line.


Helen Arnold | 26 Jun 2017

General Mills is launching what it calls a "traditional, French-style" Yoplait yogurt in the US this summer in an attempt to boost its flagging sales in the category.


Helen Arnold | 20 Jun 2017

Cereal Partners Worldwide, the international breakfast cereal venture run by Nestle and General Mills, has launched its breakfast cereal brand Clusters in a bar format in Germany.


Dean Best | 1 Jun 2017

General Mills has rolled out a drinkable version of its Perle de Lait yogurt brand in China.


Helen Arnold | 11 May 2017

Health instead of body shape is the new focus for Cereal Partners Worldwide in the rebranding one of the venture's cereal brands, Fitness.


Dean Best | 11 May 2017

General Mills has launched what it is calling "guilt-free" smaller versions of the Häagen-Dazs ice cream bars.


Dean Best | 3 May 2017

General Mills has announced the not entirely unexpected promotion of president and COO Jeff Harmening to chief executive of the US-based Cheerios and Yoplait owner.


John Shepherd | 7 Apr 2017

General Mills has launched its first desserts in France under its Yoplait brand.


Dean Best | 3 Apr 2017

General Mills has made its latest investment in an up-and-coming US firm, with the food major, through its VC-style fund 301 Inc, backing cereal maker Purely Elizabeth.


Hannah Abdulla | 21 Mar 2017

General Mills today (21 March) reported lower sales and earnings for the first nine months of its financial year after seeing its top and bottom lines decline in the third quarter.


Dean Best | 17 Mar 2017

Brazil is to become the latest market for Cheerios, the breakfast cereal brand marketed by Cereal Partners Worldwide, the venture between Nestle and General Mills.


John Shepherd | 9 Mar 2017

US food manufacturer General Mills is leading a US$6.5m investment in California-based emerging probiotics firm Farmhouse Culture.


John Shepherd | 2 Mar 2017

US food manufacturer General Mills has underlined its commitment to using only cage-free eggs by 2025 will apply to all of its egg purchases worldwide.


Katy Askew | 1 Mar 2017

General Mills and US investment firm 2x Consumer Products Growth Partners have put a "significant" sum into D's Naturals, the plant-based protein bar maker has revealed.


Dean Best | 27 Feb 2017

Warren Buffett has said Kraft Heinz has not prepared "a back-up deal" in the wake of Unilever rejecting the US group's proposed takeover offer.


Katy Askew | 17 Feb 2017

General Mills has cut its full-year sales and earnings outlook for the 12 months to end-May. 

Latest blogs

Katy Askew | 26 Aug 2016

General Mills is reportedly preparing long-time executive Jeff Harmening to succeed Ken Powell as CEO.


Katy Askew | 30 Jun 2016

US cereal giant Kellogg's revealed plans to open a cafe in New York City, located at a prime location on Broadway.

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