General Mills

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General Mills is an international food company. Founded by Cadwallader C. Washburn and James Ford Bell in 1866, General Mills is a public company, listed on the New York Stock Exchange as GIS. The head office for General Mills is located in Minneapolis, Minnesota, USA.

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Wang Fangqing | 16 Aug 2018

Demand for breakfast cereal in China is expected to continue to grow amid the urbanisation of the population and continued interest in Western eating habits. But what must manufacturers do to tap that demand? Wang Fangqing reports in this second part of just-food’s in-depth look at the category.


Victor Martino | 16 Apr 2018

Continued progress in the US organic market seems inevitable, Victor Martino writes, but there could be some bumps in the road ahead. In his latest column for just-food, Martino looks at how we got here and at where the category is likely to go next.


Dean Best | 27 Mar 2018

General Mills caused grumbles on Wall Street last week with another downward revision to its forecast for a key profit metric - the second change announced in a month. The US group "feels good" about its top-line performance but knows it needs to work on its profitability, even if it insists some of the factors affecting its bottom line are sector-wide. How General Mills reacts will be keenly watched by investors and industry. Dean Best reports.


Ben Cooper | 1 Mar 2018

In just-food's latest deep dive into the market pull for more sustainable food, Ben Cooper looks in-depth at the US market.

Latest Interviews

Katy Askew | 1 May 2017

D's Naturals has developed rapidly from its inception just two years ago. Today, the US plant-based protein bar maker generates around US$10m in sales and has attracted investment from General Mills investment arm, 301 Inc. Founder Daniel Katz – or D as he is also known – spoke to just-food's Katy Askew about the development of the business and its prospects.


Katy Askew | 24 Mar 2017

US firm Farmhouse Culture produces what – at first glance – might sound like a traditional product: fermented or pickled vegetables. But, in re-imagining the production method, first developed primarily as a preservation technique, Farmhouse Culture – which has recently secured investment from General Mills – has updated the concept in a way that is proving appealing to US consumers. Katy Askew spoke to Farmhouse Culture director of marketing Marc McCullagh to find out more. 

Latest News

Dean Best | 30 Oct 2018

Hero Group, the Switzerland-based manufacturer, has offloaded its food-decoration assets in the US amid declining growth forecasts for the division.


Dean Best | 26 Oct 2018

Epic Provisions, the US meat-snacks business owned by General Mills, has launched the first product in its domestic market to carry a seal concerning regenerative agriculture.


Andy Coyne | 1 Oct 2018

Food and beverage giants Unilever, Nestle and Coca-Cola have all made it through to the second stage of bidding for GlaxoSmithKline (GSK)'s Indian nutrition business, according to reports from the country.


Simon Harvey | 26 Sep 2018

A clutch of international food giants have signed a voluntary pledge with authorities in Saudi Arabia to cut the sugar, salt and fat content in their products.


just-food.com | 21 Sep 2018

This week, the more eye-catching new products announced to market include Nestle taking some of its breakfast cereals into the organic category, high-protein, no-added sugar yogurts from Chobani in Australia and the first chilled milk product from the UK's Good Hemp.


Andy Coyne | 28 Aug 2018

US food giant General Mills is to change the labels on its Nature Valley granola bars following a lawsuit from consumer groups.


just-food.com | 17 Aug 2018

This week's round-up of the most notable product development from the international food sector includes PepsiCo taking Quaker into the chilled aisle in the US and Aldi's latest NPD offensive in the country.


just-food.com | 9 Aug 2018

just-food publishes the most notable product development from the international food sector, presented in bitesize format to give you a flavour of the innovation from your peers and competitors announced this week.


just-food.com | 3 Aug 2018

just-food publishes the most notable product development from the international food sector, presented in bitesize format to give you a flavour of the innovation from your peers and competitors announced this week.


just-food.com | 13 Jul 2018

just-food publishes the most notable product development from the international food sector, presented in bitesize format to give you a flavour of the innovation from your peers and competitors announced this week.


just-food.com | 6 Jul 2018

just-food publishes the most notable product development from the international food sector, presented in bitesize format to give you a flavour of the innovation from your peers and competitors announced this week.


Dean Best | 22 Jun 2018

Australia-based food manufacturer Goodman Fielder is looking to acquire the rights to the Yoplait brand in New Zealand.


just-food.com | 22 Jun 2018

just-food publishes the most notable product development from the international food sector, presented in bitesize format to give you a flavour of the innovation from your peers and competitors announced this week.


Andy Coyne | 21 Jun 2018

US food company General Mills has invested in NextFoods, the maker of Goodbelly Probotics products.


just-food.com | 29 May 2018

just-food publishes the most notable product development from the international food sector, presented in bitesize format to give you a flavour of the innovation from your peers and competitors announced this week.


Dean Best | 11 May 2018

Nestlé is shaking up the recipes for the breakfast cereals it markets in Spain.


Dean Best | 10 May 2018

Nestlé is to enter India's breakfast cereals market this year.


just-food.com | 27 Apr 2018

just-food publishes the most notable product development from the international food sector, presented in bitesize format to give you a flavour of the innovation from your peers and competitors announced this week.


Dean Best | 5 Apr 2018

J.M. Smucker is mulling the future of its domestic baking business, a move the US food group announced alongside a deal to acquire another pet-food company in the country.


just-food.com | 22 Mar 2018

just-food presents the key metrics from company financials in bitesize format, with analyst insight and social media comment alongside graphs illustrating a business' historical performance to give you an easy-to-read digest of the numbers you need to know.


Dean Best | 22 Mar 2018

General Mills today (21 March) cut its forecast for a key profit metric, sending shares in the US food group tumbling in pre-market trading in New York.


Simon Harvey | 20 Mar 2018

Environmental pressure group Greenpeace International says some global food companies such as Kraft Heinz, Kellogg, Ferrero and J.M. Smucker are failing to disclose their sources of palm oil despite an initiative to clamp down on deforestation by producers before the end of the decade.

Latest blogs

Dean Best | 11 Sep 2018

On Friday (7 September), ice-cream lovers in part of central London were able to order Häagen-Dazs on their phones - and have it delivered directly to them, wherever they were.


Dean Best | 23 Feb 2018

This week, General Mills CEO Jeff Harmening told an audience of investors and analysts in the US the "reshaping" of the Cheerios-to-Yoplait maker's portfolio would involve M&A and disposals - and be central to improving the growth profile of the business. Today, the US food giant made a significant move on that front.

Company research

Country Profile: Dairy & Soy Food in France

Country Profile: Dairy & Soy Food in France

The dairy & soy food sector in France is led by the cheese category by value, while milk leads in volume terms. The yogurt category is expected to register the fastest growth in value terms during 201...

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