Kellogg

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Kellogg is an international food company. Founded by Will Keith Kellogg in 1906, Kellogg is a public company, listed on the New York Stock Exchange as K. The head office for Kellogg is located in Battle Creek, Michigan, USA.

Latest Insights

Analysis: Kellogg - new CEO, same old problems

Kellogg this week welcomed a new CEO. Former Anheuser-Busch InBev, Coca-Cola and The Nature’s Bounty Co. executive Steve Cahillane took the...

Ceres' dive into water gives food plenty to ponder

A new report from US non-profit Ceres looking at how food manufacturers are addressing water risks points to improvement among some companie...


Dean Best | 4 Aug 2017

Second-quarter profits that beat Wall Street forecasts gave Kellogg's shares a boost yesterday (3 August), closing up more than 4% after the US cereal and snacks giant reported its latest set of financial results. Nevertheless, Kellogg revealed continued pressure on its domestic breakfast cereal business and faced plenty of questions about its top line and about the change to the way it distributes its snacks in the US.


Ben Cooper | 16 Mar 2017

Nestle, PepsiCo, Unilever and Kellogg are among the companies to have signed up to a global initiative aimed at improving food sourcing, reducing waste and supporting "adjustments" in food production methods to promote "healthy and sustainable diets". Ben Cooper looks at the Food Reform for Sustainability and Health (Fresh) programme, which has initially been backed by 25 companies.


Katy Askew | 15 Feb 2017

Kellogg's decision to end the direct store delivery (DSD) of its snacks in the US is expected to give the company's profitability some momentum, with the Cheez-It owner saying the move would leave it better placed to grow revenues from that part of its business. However, the Pringles maker faces an uphill challenge to turn around declining sales trends. Katy Askew reports. 


Katy Askew | 6 Oct 2016

Zero-based budgeting is not a new concept. It was developed around five decades ago by Peter Pyhrr, an account manager at semiconductor firm Texas Instruments. After being taken up by US president Jimmy Carter in the 1970s, the method fell into obscurity. Recent years have seen it experience a revival in the food industry. In this series of articles, just-food examines zero-based budgeting and asks if it is a miracle diet for packaged food companies seeking a shapelier margin profile.

Latest Interviews

Katy Askew | 30 Mar 2017

Kashi Company, the US natural food business owned by Kellogg, is increasing its focus on organic products. With just 1% of US farmland dedicated to organic production, the group has come up with an innovative way of supporting farmers make the switch through its certified transitional programme. Katy Askew caught up with Tina Owens, senior manager of procurement and sustainability at Kashi, to find out more. 


Dean Best | 13 Mar 2015

There is speculation over the future ownership of UK-based meat-free business Quorn Foods. It is hardly surprising. Quorn has been owned by a private-equity firm since 2010 and is a business enjoying continued solid growth in a challenging industry. Dean Best spoke to Quorn CEO Kevin Brennan about the sale rumours and his plans for the business this year.

Latest News

Andy Coyne | 6 Oct 2017

US food giant Kellogg has added to its wholesome snacks offering with the acquisition of RXBAR protein bar maker Chicago Bar Company for US$600m.


Simon Harvey | 28 Sep 2017

Kellogg announced today (28 September) the appointment of former Coca-Cola and Anheuser-Busch InBev executive Steven Cahillane as its new CEO to replace John Bryant who is to retire.


Simon Harvey | 15 Sep 2017

Kellogg's investment fund Eighteen94Capital is among a number of investors to put US$35m into MycoTechnology, a US company that uses mushrooms to create ingredients for the food and beverage industry.


Andy Coyne | 8 Sep 2017

Kellogg has sought to reassure the market its decision to move the distribution of its US snacks from a direct store delivery (DSD) network to a warehouse model is beginning to pay off.


Andy Coyne | 8 Sep 2017

Food giants Danone and Kellogg have signed up to an agreement with the Swiss government to reduce sugar content in yogurts and breakfast cereals in the country by the end of 2018.


Dean Best | 6 Sep 2017

Special K maker Kellogg is planning to axe more than 200 jobs in the US in a bid to "optimise" production, reduce costs and improve margins.


Dean Best | 3 Aug 2017

Kellogg today (3 August) reported lower half-year sales, hit in part by "soft consumption" in the US, but the Coco Pops cereal maker had more positive news on profits.


Helen Arnold | 22 Jun 2017

Kellogg has teamed up with US restaurant operator Moe’s Southwest Grill to market frozen breakfast products to be sold in the country's retail stores.


Dean Best | 15 Jun 2017

Kellogg has led a round of investment in US plant-based smoothie firm Bright Greens.


John Shepherd | 25 May 2017

Kellogg has reduced the levels of sugar in three of its cereal bar products now on sale in the UK to "meet rising demands for lower-sugar options".


Dean Best | 4 May 2017

Kellogg, the Special K-to-Pringles maker, today (4 May) reported first-quarter earnings that beat analyst forecasts but moved to cut its forecast for its annual underlying sales.


Dean Best | 2 May 2017

Kellogg is to close a distribution site in New York state as part of the US food giant's plans to change the way it distributes its snack products in the country.


Dean Best | 6 Apr 2017

Kellogg has announced its latest cut to the sugar in the Coco Pops cereal on sale in the UK.


Dean Best | 27 Feb 2017

Warren Buffett has said Kraft Heinz has not prepared "a back-up deal" in the wake of Unilever rejecting the US group's proposed takeover offer.


Dean Best | 16 Feb 2017

Kellogg has intensified its bid to tap its Special K cereal brand into demand for on-the-go products in the US with a new line of snacks.


Katy Askew | 9 Feb 2017

US cereal-to-snack group Kellogg reported it has successfully strengthened its operating margins during 2016 but failed to halt a drop in revenue with more of the same forecast for the coming year.


John Shepherd | 9 Feb 2017

Cereal-to-snack group Kellogg has announced plans to change the delivery model for its US snacks business to cut costs, "reduce complexity" and drive growth.


Katy Askew | 19 Jan 2017

US cereal-to-snack group Kellogg has confirmed it plans to eliminate 250 positions at its operations in North America. 


John Shepherd | 19 Jan 2017

Nestle, PepsiCo, Unilever and Kellogg are among the companies to have signed up to a global initiative aimed at improving food sourcing, reducing waste and supporting "adjustments" in food production methods to promote "healthy and sustainable diets".


John Shepherd | 18 Jan 2017

Kellogg has launched a granola under its All-Bran brand in Canada as part of a list of new products to hit the market this year.


John Shepherd | 16 Jan 2017

Kellogg has named US Foods finance chief Fareed Khan as its new CFO.


Dean Best | 11 Jan 2017

Kellogg fund Eighteen94 Capital has announced US firm Kuli Kuli, a company making bars and powders from plant food moringa, as its first investment.

Latest blogs

Katy Askew | 22 Jul 2016

Market speculation over a possible takeover of Kellogg surfaced this week, with the snacks-to-cereal maker linked to both Kraft Heinz and Coca Cola Co.


Katy Askew | 30 Jun 2016

US cereal giant Kellogg's revealed plans to open a cafe in New York City, located at a prime location on Broadway.

Company research

Global Meal Replacement Market 2017-2021

Global Meal Replacement Market 2017-2021

About Meal Replacement Meal replacement products are calorie-controlled, pre-packaged products such as bars and beverages, which can replace a solid heavy meal....

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