Kind LLC

Food industry company news

Subscribe via RSSWhat is RSS?

Latest Interviews

Dean Best | 9 Jun 2016

Kind LLC, the US snacks maker, is seen as one of the more successful challenger brands in the US, having out-maneouvred some larger rivals to grab a chunk of the market since its formation in 2004. But how does founder and CEO Daniel Lubetzky believe the company can continue to grow? He discusses his plans with Dean Best.


Dean Best | 31 May 2016

US snacks maker Kind LLC has been one of the country's most successful challenger brands in recent years, with its products eating into the sales of larger, more-established competitors amid growing demand for simpler, less processed foods. Last year, the US Food and Drug Administration claimed Kind was breaching rules on content claims by putting the word 'healthy' on its bars, as the products contained higher-than-permitted levels of saturated fat, principally due to the nuts in the recipes. Kind changed its packaging but started work on challenging the FDA's decision. Earlier this month, after discussions with Kind, the FDA relented. Dean Best spoke to Kind CEO Lubetzky about the episode.

Latest News

Andy Coyne | 30 Nov 2017

Confectionery giant Mars has taken a minority stake in US snacks group Kind.


Dean Best | 7 Jul 2017

Kind, the US snacks group, has refused to be drawn on a report that claimed it has hired banks to advise it on the sale of a minority stake in the business.


Dean Best | 2 Jun 2017

President Trump yesterday (1 June) fulfilled one of his campaign pledges by withdrawing the US from the 2015 Paris climate accord. The deal commits signatories to keeping rising global temperatures "well below" 2C above pre-industrial levels and "endeavour to limit" them to 1.5C. However, Trump believes the agreement would hit the US economy. Some of the biggest names in the food sector have hit out at the decision.


Dean Best | 9 Aug 2016

Kind LLC, the US snacks maker, has published the amount of sugar it adds to its products on sale in the company's domestic market.


Katy Askew | 10 May 2016

The US Food and Drug Administration has said Kind LLC can use the term "healthy" on the packaging of its snack bars and on its website, reversing last year's decision that such messaging breached regulations governing health claims. 


Hannah Abdulla | 5 Nov 2015

Kind LLC has announced it is cutting the amount of sugar in its Fruit & Nut Bars in the US.


Dean Best | 24 Sep 2015

Kind LLC, the US snack bar maker, is set to launch in the UK.


Dean Best | 15 Apr 2015

US snack bar firm Kind LLC has breached rules on making health claims on its products, the country's Food and Drug Administration has revealed.


Hannah Abdulla | 14 Feb 2014

US snack bar producer Kind LLC has filed a lawsuit against local peer Clif Bar & Co. alleging its Mojo snack bars use packaging that mimics its products.

Latest blogs

Dean Best | 29 May 2016

The UK is enjoying its annual spring bank holiday on Monday (30 May).

Company research

Sports Nutrition Foods and Drinks

Sports Nutrition Foods and Drinks

This report analyzes the worldwide markets for Sports Nutrition Foods and Drinks in US$ by the following Segments: Sports and Energy Foods, Sports and Energy Drinks, and Sports Nutrition. The report p...

Read more >

just-food homepage



Forgot your password?