Manassen Foods

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BRICs and beyond: Bright's international strategy

State-backed Chinese food giant Bright Food Co. continued to make progress with its "go global, bring in" ambition when it acquired a majori...

Focus: Sovereign, pension funds to vie for M&A

Could sovereign wealth funds and pension funds become more active participants in deal-making in the FMCG industry? Perhaps so, writes Dean...


Dean Best | 3 May 2012

Ambitious Bright Food, the Chinese state-backed food group, missed out on previous Western targets like United Biscuits and Yoplait but it has planted a flag in Europe with the acquisition of a majority stake in UK cereal manufacturer Weetabix. The deal could give Bright Food some Western expertise to apply to its domestic business but, as Dean Best reports, its faces a challenge in building the brand in China, where it remains early days for breakfast cereal.


Dean Best | 19 Aug 2011

Bright Foods announced the acquisition of Australian manufacturer Manassen Foods this week. With speculation that it has shown interest in a number of other international players hints at the scale of its plans. What exactly are Bright Foods' ambitions? Dean Best reports.

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Hannah Abdulla | 29 Jun 2015

Australian baked good firm, The Cake Syndicate, has said it is seeking an investor to fund capital expansion and growth into Asia.


Katy Askew | 9 Jan 2015

Chinese food giant Bright Food Group is reportedly planning to list its Australian unit, Manassen Foods, this year.


Dean Best | 6 Nov 2014

China's Bright Food Co. is reportedly targeting listings of UK breakfast cereal business Weetabix and Australian food group Manassen Foods in the next two years.


Katy Askew | 13 Jan 2014

Chinese food giant Bright Food has reportedly snapped up a stake in Australian dairy Mundella Foods.


Michelle Russell | 3 Sep 2013

China's Bright Food is understood to be holding talks with Israel's largest food manufacturer and distributor Tnuva about a potential acquisition.


Dean Best | 3 May 2012

China's Bright Food has acquired a majority stake in UK cereal maker Weetabix.


Michelle Russell | 23 Apr 2012

Private-equity firm Lion Capital has declined to comment on reports it is in talks to sell UK cereal manufacturer Weetabix to China's Bright Food.


Dean Best | 15 Dec 2011

Chinese food and drink group Bright Food has reportedly held talks with the private-equity owner of Griffin's over a possible deal for the New Zealand biscuit maker.


Sam Webb | 19 Aug 2011

Bright Food, the Chinese food group, has bought 75% of Australia's Manassen Foods in a major deal, a "step change" according to Roy Manassen, whose father set up the business. Elsewhere, Walkers Crisps stood by Gary Lineker in the face of reports the former striker's role in the company's advertising was set to diminish, stating: "There is no change whatsoever to Gary Lineker's role or relationship with Walkers Crisps." Here's the best of what was said on just-food this week.


Dean Best | 19 Aug 2011

M&A talk has continued unabated, with ConAgra revealing its disappointment around its latest offer for Ralcorp being rebuffed. The owner of former Bright Food target United Biscuits has cooled reports that it is looking to split the manufacturer in two. Happier news for Bright Food this week, however, with the company reaching an agreement to buy Manassen Foods.


Dean Best | 18 Aug 2011

Bright Food, the Chinese food group, has sealed a deal to buy 75% of Australian food manufacturer and importer Manassen Foods.


Dean Best | 15 Aug 2011

Bright Food, the Chinese food group, is reportedly set to take control of Australian branded food manufacturer and importer Manassen Foods.


Petah Marian | 12 Jul 2011

Chinese food group Bright Food is reportedly in talks to buy Australian branded food manufacturer and importer Manassen Foods.

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Dean Best | 29 Oct 2015

Speculation Bright Food is planning to float its Australian asset, the distributor Manassen Foods, has resurfaced, with a report the Chinese giant has hired banking advisers to line up a listing next year.

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