Plum Organics

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Will Campbell Soup Co.'s growth strategy pay off?

Andy Coyne looks at Campbell Soup Co.'s future growth strategy and asks whether it is a plan of counter-intuitive genius or simply wrong-hea...

Creating a challenger brand playbook for big food

Acquiring challenger brands is one thing but how do big food businesses make a success of them when they are integrated into a very dif...

Ben Cooper | 5 Apr 2018

The B Corp movement has grown since its launch in the US in 2007 and claims a foothold in 150 countries. Some food manufacturers have found themselves drawn to B Corp ideals of sustainable business - and we look at why.

Andy Coyne | 4 Sep 2017

Having last week reported full-year earnings short of analysts' expectations, Campbell Soup Co. noted a challenging business environment in the packaged foods industry amid changing consumer preferences.

Dean Best | 27 May 2015

Campbell Soup Co.'s third-quarter results included some positive news. Sales from the US group's baking and snacking arm grew solidly, while the company's profitability beat analyst expectations amid productivity savings and a pull back on promotional spending. However, Campbell's top line remains under pressure and it may have to turn to other measures to get sales growing.

Katy Askew | 5 Sep 2014

Blackstone Group and PAI Partners are progressing with plans to offload UK Jacob's-to-McVitie's manufacturer United Biscuits. The question on everyone's lips is whether the business will be floated or sold. Katy Askew reports.

Latest Interviews

Katy Askew | 14 Apr 2016

Plum Organics, the US-based baby food business owned by Campbell Soup Co., launched itself into the infant formula category last month. The business's entry into the sector represents the culmination of more than five years work. Katy Askew spoke to Plum senior vice president and innovation director Ben Mand and brand manager Larissa Friesen to find out why Plum believes it is well-positioned for success in the category. 

Michelle Russell | 17 Jul 2013

The UK organic food market has experienced some ups and downs in recent years but organic baby food producer Organix has remained consistent in its approach to delivering high-quality organic products. Michelle Russell met up with managing director Anna Rosier to find out how the company is driving growth and find out more about the opportunities it see at home and abroad.

Latest News

John Shepherd | 26 Oct 2016

Campbell Soup Co. confirmed yesterday (25 October) it is the sole investor in San Francisco start-up Habit – a personalised food nutrition company set to launch early next year.

Hannah Abdulla | 9 Mar 2016

Plum Organics, the US baby food business owned by Campbell Soup Co., has broadened its business into the infant formula industry.

Dean Best | 22 Oct 2015

Plum Organics, the US baby food business owned by Campbell Soup Co., has changed the names of a clutch of products after claims the labels were misleading.

Katy Askew | 3 Sep 2015

Campbell Soup Co. today (3 September) predicted earnings for the new financial year above the consensus estimate on Wall Street alongside numbers for its last quarter that met analyst forecasts.

Dean Best | 22 Jul 2015

Campbell Soup Co. today (22 July) lowered its long-term sales target, citing "the current conditions in the food industry".

Dean Best | 18 Feb 2015

Campbell Soup Co., which last week cut its forecast for annual earnings, said today (18 February) it had identified ways of reducing its overheads by US$200m beyond its ongoing productivity measures.

Katy Askew | 4 Feb 2015

Campbell Soup Co.-owned organic kids food maker Plum Organics has expanded into soups with the launch of a range of single-serve pouches.

Katy Askew | 8 Oct 2014

Campbell Soup Co.-owned baby food manufacturer Plum Organics is expanding into adult snacking in the US with the launch of Plum Vida pouches.

Hannah Abdulla | 12 Sep 2014

Campbell Soup Co.'s Plum Organics has stopped production of its Little Crèmes rice snacks range after the product was a subject of a recall last week.

Dean Best | 22 Jul 2014

Campbell Soup Co. is to launch protein shakes and bars under the V8 label, a range of organic soups under its namesake brand and add a kids range to its Bolthouse Farms portfolio in a bid to boost sales in the next 12 months.

Katy Askew | 20 Jan 2014

Plum Inc is launching what it has described as a "super-nutritious" organic snack pouch for toddlers in the UK.

Dean Best | 19 Dec 2013

The horsemeat scandal, the fixing of infant formula prices in China, Fonterra's botulism scare and the UK's push towards "hybrid" nutrition labels were among the news stories that grabbed your attention in 2013.

Dean Best | 1 Nov 2013

Amazon has added a range of grocery products to its online range in Canada.

Michelle Russell | 28 Oct 2013

US baby food producer Plum Organics is to launch three of its ranges into the UK for the first time.

Katy Askew | 29 Aug 2013

Acquisitions boosted full-year sales but dented net profit at US soup-to-snack group Campbell Soup Co.

Michelle Russell | 19 Aug 2013

A selection of quotes and insight from last week's news.

Katy Askew | 25 Jul 2013

Campbell Soup Co. expects its growth to "accelerate" in 2014 as it performs against the "dual mandate" of strengthening its core business and expanding into higher growth areas.

Michelle Russell | 22 Jul 2013

Last week we published our interview with Nestle CEO Paul Bulcke from China where he spoke about how Nestle is driving global sales growth and its focus on delivering science-based nutrition solutions.

Michelle Russell | 10 Jul 2013

US baby food business Plum Organics has expanded its product line with the launch of a toddler snack range in its domestic market.

Dean Best | 28 May 2013

Campbell Soup Co. became the third major multinational to invest in the buoyant organic baby food sector in a month with a deal to buy US firm Plum Organics. Danone is another of the three food giants to do business in organic baby food - and this week it continued its investment in faster-growing categories and markets with a fresh attempt to crack China's booming yoghurt sector.

Dean Best | 28 May 2013

Plum Organics this week joined Happy Family and Ella's Kitchen as three organic baby food brands set to have new, multinational owners. Campbell Soup Co. is to buy Plum, joining Danone and Hain Celestial as three food majors that have looked to invest in the growing category in just a month.

Dean Best | 24 May 2013

Campbell Soup Co. has struck a surprise deal to buy US baby food business Plum Organics.

Latest blogs

Dean Best | 22 May 2015

The make-up of the ingredients in baby food in the US is under some scrutiny, with Campbell Soup Co. and Nestle attracting criticism from consumer watchdogs.

Company research

TrendSights Overview: Sensory & Indulgence - Driving demand for more novel, authentic, and high quality consumption experiences

TrendSights Overview: Sensory & Indulgence - Driving demand

Sensory & Indulgence is one of the eight mega-trends that GlobalData covers as part of our TrendSights Overview series of consumer insight studies. The analysis covers what the mega-trend is, which tr...

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